How To Have An Incredible Experience When Choosing Rural Destinations With Adam Stoker

Destination Everywhere

Andy McNeill & Todd Bludworth

Society & Culture, Hobbies, Leisure, Arts, Places & Travel, Food

5 • 1.2K Ratings

🗓️ 22 June 2021

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Andy McNeill talks with Adam Stoker, the President and CEO of Relic, an advertising agency that specializes in the tourism industry, about rural destinations and why companies should consider going to these places rather than conventional destinations. Adam tells Andy that one of the unique things about rural destinations is the ability to offer a more unique experience than major destinations, making meeting and event travel a more memorable experience for the team. He mentions that rural destinations have Convention and Visitors Bureaus (CVBs) and Destination Marketing Organizations (DMOs) that work together to promote these locations to bring in events and continue to generate visitation.

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Transcript

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0:00.0	Welcome everyone to the Destination Everywhere podcast. I'm Andy McNeil and welcome to a spotlight
0:08.9	episode on how to have an incredible experience when choosing a world destination and we are so
0:14.1	excited to have our guest today a very special guest Adam Stoker. He's the president and CEO of
0:20.0	Relic a full service advertising agency specializing in the tourism industry as he's worked with
0:26.1	destinations for over nine years resulting in with leisure travel stakeholder engagement destination
0:30.8	branding meeting planner convention meetings marketing. He's been featured in Utah business
0:35.6	listen to this resume Utah Valley Business Magazine 40 under 40 and speaks at a large amount of
0:42.4	industry events we're so excited to have him here and this is how we met Adam he's also the host
0:47.3	of the destination marketing podcast which is a fantastic podcast so if you are interested in learning
0:53.5	about different destinations like destination everywhere I highly recommend a search on your
0:58.4	favorite podcast app for the destination marketing podcast and download it and I had the chance to
1:04.4	be guest on it as well so definitely download that one so Adam welcome. Andy thanks for having me
1:10.1	it's great to be here and you'll have to excuse these balloons in the background that might hit me
1:14.6	on the head yeah thanks a lot my team decorated my office for my birthday and I haven't had the chance
1:20.4	to take down the decorations so here we are with this birthday llama floating way too close over my head
1:26.7	he or she is a very good-looking llama so happy birthday to you happy birthday to you
1:31.0	I'm so excited about this topic today because we don't talk a lot about world smaller destinations
1:36.9	and you're such a thought leader in the space yeah I think our listeners are gonna be real excited to
1:41.9	hear because I know that over the years we've taken lots of people to smaller our rural destinations
1:48.1	out of the way especially for incentive programs and it's really important to know a destination
1:54.1	before you do that and learn it and we're gonna talk about that today and listen to your guidance
1:59.3	about how our listeners can do the research ahead of time and find out and what are the key decision
	...

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