How To Harness "Boring"... Why better leads to bigger...(innovation & customers) And why better is better than NEW in business not marketing | Ep 81

The Game with Alex Hormozi

Alex Hormozi

Business, Education, Entrepreneurship, How To

4.9 • 4.8K Ratings

🗓️ 28 September 2018

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

"Boring is what will make you rich. Today, Alex (@AlexHormozi) emphasizes embracing "boring" and consistent business practices for long-term success. He encourages entrepreneurs to focus on becoming better rather than bigger and to target their innovative personalities toward improving existing customer processes and experiences.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(2:02) Embrace "boring" for financial success.

(5:31) Innovate to become better, not bigger.

(8:39) Improve current business before expanding.

(11:20) Attention to detail fosters customer satisfaction.

(14:03) Long-term success requires focus and dedication.

(15:45) Aim for longevity, not just growth.

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:28.9	What's going on everyone?
0:29.9	Happy Thursday.
0:31.2	I am having a gratitude filled Thursday, like creamy gray skies here in Austin.
0:38.4	But I can't help just but feeling just a huge extra gratitude to this community and for
0:43.3	you guys for you guys who tune in every day.
0:45.2	So thank you so much for your attention.
0:47.8	So I just wanted to start by saying that.
0:49.8	And I wanted to bring up something that is kind of near and dear to my heart and something
	...

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