How to Handle Social Media After a Major Crisis: Entrepreneurs and Content Creators - 792

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Chalenejohnson, Fitness, Marketing, Copywriting, Listbuilding, Internetbusiness, Onlinebusiness, Socialmedia, Smallbusiness, Internetmarketing, Business, Networkmarketing, Email, Businessdevelopment

4.9 • 2.6K Ratings

🗓️ 18 July 2024

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's episode, I delve into essential strategies for handling social media effectively in the aftermath of major crises. Whether you're an entrepreneur or a content creator, navigating through breaking news and headlines requires a thoughtful approach to maintain your brand's integrity and connection with your audience.

I discuss practical tips for crisis communication on social media, emphasizing the importance of sensitivity, transparency, and timely response. From crafting appropriate messages to adjusting your content strategy, these insights aim to help you maintain trust and engagement during challenging times.

By implementing these social media best practices, you'll be better equipped to navigate and adapt your approach in response to major events, ensuring your brand remains resilient and relevant in today's dynamic digital landscape.

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Transcript

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0:00.0	Is anyone else tired of living through unprecedented times and could use at least a few weeks of
0:05.4	precedented times? Well if so, then you probably aren't alone. I know I feel that way and I see so many other people
0:10.6	online echoing the same thing, but all jokes aside over the
0:13.1	last five years there have been a seemingly endless stream of breaking news
0:17.6	major world events catastrophic disasters so many things that have gone wrong.
0:23.0	And I'm not here to be like a doomsday person or to just talk about the negatives,
0:27.0	but I hear from people all the time,
0:29.0	hey, how do you handle this?
0:31.0	How do you go about it?
0:32.0	Like as a business owner who's posting on social media
0:35.0	who many of us have a pretty significant influence, even just a thousand followers
0:39.6	is a significant influence, how do you go about it?
0:42.8	How do you handle it?
0:43.6	How do you address it?
0:44.4	Do you address it?
0:45.7	And so today in this episode,
0:51.4	I'm going to be very transparent and I'm going to admit that as we
0:55.1	go in this episode I'm likely going to make some mistakes and a few years from
0:59.3	now I might look back on this episode and disagree with some of these things but I wanted to share with you my opinions not
1:06.0	about recent political events or recent world catastrophes and recent world breaking news
1:12.1	but my opinions about how to handle these things on
1:15.2	social media. As someone with an influence, you might not consider yourself an
	...

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