How to Grow Your Search Traffic Predictably #1670

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 9 March 2021

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

How To Grow Your Search Traffic Predictably In episode #1670, we give you the best strategies for growing your SEO traffic. Social media platforms offer instant gratification if you make a post that goes viral, whereas the project of growing SEO traffic is a slow slog. If you are willing to put in the time and be consistent though, you will see amazing compounding effects over time. Tune in to learn about creating content around top keywords in your niche, building links to your blog, how to divide your time between the two, and more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Grow Your Search Traffic Predictably [00:44] Strategies Eric implemented to grow traffic on the Single Grain website. [01:08] Increase the frequency of content publishing. [01:14] Link-building strategies like posting guest content on other blogs. [01:36] Being consistent and experiencing compounding effects over time. [02:08] Neil’s process for building traffic. [02:15] Find the keywords your competitors rank for that you don’t. [02:50] Crank out content on the terms that you don’t rank for. [03:06] Find your declining articles and update them. [04:00] Focus more on serving your audience than algorithm updates. [04:20] SEO is a slow slog compared to the quick fix of social media platforms. [04:50] How Neil divides his team between creating new content and updates. [05:19] That’s it for today! [05:20] Go to marketingschool.io/pro to start your free trial in our marketing community. Links Mentioned in Today’s Episode: Ahrefs Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Hey, before we start, just want to give you a heads up that this is recorded from a clubhouse
0:04.0	conversation just so you aren't blindsided, so without further ado, enjoy.
0:09.5	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and
0:15.0	strategies from entrepreneurs that practice what they preach and live what they teach. Let's start
0:20.7	leveling up your marketing knowledge with your instructors Neil Patel and Eric Sue.
0:26.1	All right, guys, before we start, we got a special message from our sponsor.
0:30.9	If you want to rank higher on Google, you got to look at your paid speed time.
0:35.4	The faster your website loads, the better off you are. With Google's Corvital update,
0:39.9	that makes it super, super important to optimize your site for low time.
0:44.4	And one easy way to do it is use the host that Eric and I use DreamHouse. So just go to DreamHouse
0:50.8	Google it, find it, check it out, and it's a great way to improve your low time.
0:58.8	All right, so today, we're going to talk about how to grow your search traffic predictably.
1:04.0	So we know that search is getting tougher and tougher, and in this context, just to clarify Neil,
1:08.8	we are talking about SEO, correct? We are. All right, so go for it. How about you go first?
1:15.5	So look, I think back to the early days of me taking over the ad agency single grain.
1:21.7	So when we first had the blog, we were getting about 4,000 visits a month from SEO,
1:25.7	which is not bad, but it's not great either. And so it's just the same thing as investing
1:30.9	over time. It's just there's a compounding effect. And so when I look at it over the years,
1:35.5	I've had the company now for about seven years or so. And now our traffic is about 350,000 visits
1:40.8	a month. And it's not like we did anything special. It's just that we increased our frequency of
1:46.3	publishing. That's one thing. So number one thing that matters for SEO is content. Number two
1:51.4	would be links, right? And number two, we actually spent a lot more time on our link building
	...

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