How to Grow Your Podcast in 2023 Plus Successful Partnerships with Sal Di Stefano - 689

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Marketing, Business

4.9 • 2.7K Ratings

🗓️ 18 May 2023

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this Build Your Tribe podcast we dive deep into the strategies that Mind Pump Media used to achieve explosive growth and regularly rank as the #1 podcast in fitness and top 10 in the highly competitive category of health and fitness. In this episode Chalene Johnson interviews Mind Pump co-host and founding partner, Sal Di Stefano about their unique 4 way business partnership, the strategy behind the business and the podcast, how it all started and how they used video and youtube to create explosive growth in the last 18 months. Sal shares their upload schedule, and what he believes is the secret to the show's unique audience appeal, plus how growing their email list allowed them to skyrocket their revenue. You'll learn how you can structure your podcast to keep listeners engaged and coming back for more, and Sal's personal beliefs around the importance of trust when it comes to monetizing your podcast and healthy business partnerships. Whether you're a business owner or a podcaster, the insights in this video will help you take your growth to the next level. Learn more about Sal!! Podcast: MindPump Website: mindpumpmedia.com Social Media: Instagram @mindpumpmedia @mindpumpdistefano Check out this episode! Everything We've Learned from 8 Years of Podcasting | Mind Pump 2000 Check out this episode on YouTube!! We would love to hear from you! Leave your questions or messages for Chalene RIGHT HERE You don't need prior experience, or a big following to Make Money Today by Scoring Brand Deals Go To chalene.com/GetaDeal Check out InstaClubHub!! For Just $7!! The ONLY All-In-One Instagram Resource Community Designed To...Grow Your Following and Reach More Customers on Instagram™(All in Just Five Minutes a Day!) Go to InstaClubHub.com/Trial Download the Patreon App and Join The Chalene Show at patreon.com/TheChaleneShow Join our awesome PodSquad on Facebook here! Sign Up For MY WEEKLY NEWSLETTER Subscribe to The Chalene Show!! Links you may want to check out: Check out Bret's ALL NEW Course Money Matters 101 at Chalene.com/moneymatters Check out MarketingImpactAcademy.com Join our awesome PodSquad on Facebook here! Be sure to check out the Push Journals and Notebooks!! Go to PushJournal.com Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson Be sure to follow Brock on his travel adventures @tayandbrock Be sure you are subscribed to this podcast to automatically receive your episodes!!! Get episode show notes here: www.chalenejohnson.com/podcast Hey! Send me a DM & tell me what you think about the show! (Use the Hashtag) #BuildYourTribe so I know you're a homie! XOXO Chalene

Transcript

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0:00.0	We had people messaging us saying, how can I donate money to the show or can you start a Patreon or do you have anything I can buy?
0:09.0	Because you've already helped me so much with your podcast and that's when we know we had a business.
0:14.0	I don't want to stop doing this. I get on the phone and before I could say a word, Adam says,
0:21.0	if that we're going to keep going anyway, let's record a new episode.
0:24.0	We have a pretty good reach. I'd say the show ranges between 6 to 10 million downloads a month.
0:29.0	The YouTube channel, lots of impressions. I'd say one of our channels has three quarters of a million subscribers.
0:35.0	The other one is at close to 400,000 subscribers. That's the podcast.
0:39.0	We are revenue streams, largest is our programs. Second would be sponsorships. And then we have after that, like affiliates and stuff like that.
0:48.0	Our conversion rate is the best. Hands down. And it's because our audience trusts us.
0:54.0	They trust us because we've been so selective. And we don't bullshit people.
0:59.0	Obviously you listen to build your tribe because you're trying to figure out additional ways, additional streams of income,
1:05.0	to build and grow your business and to build and grow your social media.
1:08.0	And if you haven't figured it out already, one of the best ways to make money on all social media platforms is with brand deals.
1:15.0	I'm not talking about like the old school style of influencer where it's like a person getting ready with their makeup
1:20.0	and they're just absolutely perfect. No, I'm talking about people who are super authentic and real.
1:26.0	And they're just like the person next door. And that's what makes them very believable.
1:30.0	Brands want to work with people who have trust with their audience. They don't care how many followers you have.
1:36.0	But they're not going to come looking for you. That's a misconception.
1:40.0	You have to go to them and you have to do it in a way that shows them. Yeah, I might not have any previous brand experience.
1:46.0	But I understand this. I understand what's going on and you send them the right kind of pitch.
1:51.0	There's actually eight different steps involved in my opinion that are almost guaranteed to get you the kind of deals you're looking for.
1:58.0	And I'd be happy to share that with you all you have to do is go to chalene.com forward slash get a deal.
	...

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