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The Game with Alex Hormozi

HOW TO GROW YOUR GYM WITHOUT ADVERTISING💰🔥 ...and how learning how to market can make up for the fact that your gym isn’t as good as you’d like it to be | Ep 58

The Game with Alex Hormozi

Alex Hormozi

How To, Entrepreneurship, Education, Business

4.9 • 4.8K Ratings

🗓️ 30 May 2018

⏱️ 6 minutes

🧾️ Download transcript

Summary

"There's really no way for the business to grow unless you have the ability to generate cash flow at will.” Today, Alex (@AlexHormozi) discusses the importance of exceptional customer service in growing a gym business. While organic growth is ideal, marketing and sales can provide the cash flow needed to improve service delivery and scale the business.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:14) - Two schools of thought: marketing vs. organic growth.

(1:37) - Learn marketing to fix cash flow and scale gym.

(3:06) - Satisfy non-fitness needs for customer retention.

(3:58) - Overdeliver with extra services and exceed expectations.

(5:15) - Improve service to facilitate organic growth.

(5:48) - Learn marketing and sales to enhance gym potential.

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey what's going on everyone I wanted to make you guys a quick video this morning

0:03.7

I've been MIA so I apologize I've just been busy growing back my facial hair

0:08.2

I'm just kidding we have our Jimler summit in a week and so I've just been prepping all of our presentations and all that kind of stuff.

0:14.8

But the topic of today that I wanted to kind of dive into with you was how to grow your gym without

0:19.3

marketing.

0:20.3

And what I want to kind of talk about was kind of like the two schools of thought that kind of exist out there.

0:25.0

There's like one school of thought that's like all about marketing.

0:28.0

Like you need to know how to run Facebook ads, you need how to learn how to sell and all that kind of stuff, right?

0:33.2

The other school of thought is the don't buy ads.

0:37.0

You know what I mean?

0:37.4

Like don't market at all, don't spend any money,

0:39.6

you should be good enough to grow on your own.

0:43.1

And so, where do you lie, right?

0:45.8

And so in the beginning, a lot of times,

0:47.6

at least for me, when I started my gym,

0:48.9

I didn't know how to market it.

0:50.2

And so my gym grew organically.

0:51.9

So I was like, okay, that's what I need to be doing.

0:53.7

But what's up happening and this happens to most people is that their gym stops growing organically at a certain point.

0:58.8

And usually it's because your ability to give service to every single person that comes into your facility goes down as it grows, right?

1:06.7

It grows organically, you get word of mouth, you're asking them like, hey, we're starting at the gym, like please bring your friends.

1:10.5

You know what I'm like, you have that kind of vibe, it's exciting, it's new new people come in right and the issue is that

...

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