How To Grow On Threads | Instagram's New Twitter - 704
Build Your Tribe | Grow Your Business with Social Media
Brock Johnson
4.9 • 2.7K Ratings
🗓️ 11 July 2023
⏱️ 37 minutes
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| 0:00.0 | Hey what's up and welcome to today's episode of Build Your Tribe where we are going to be |
| 0:05.8 | talking about the hottest social media app, the thing that you probably haven't been |
| 0:09.4 | able to get away from for the past week or so, and that is Threads from Instagram. |
| 0:14.7 | Threads is, as many people have been calling it, Instagram's version of Twitter. |
| 0:18.9 | It is a text-based social media app that was created according to Instagram to facilitate |
| 0:23.2 | more open conversations and dialogue. |
| 0:25.6 | It's been widely documented that over the last few years, Twitter has been in a major |
| 0:29.6 | decline. |
| 0:30.6 | We've seen declining engagement and user habits, their stock price hasn't been doing so |
| 0:34.2 | hot, and just overall the general feelings towards Twitter haven't been so positive over |
| 0:38.2 | the last few years. |
| 0:39.4 | There was a brief uptick when Elon Musk took over Twitter, there was hope, but I think |
| 0:43.6 | a lot of that was just fueled by hype around the name Elon Musk, rather than actual hope |
| 0:49.3 | from people who were well-versed in social media as to whether or not the app could be or |
| 0:54.4 | would be saved. |
| 0:56.1 | We can now say it's been a few months since Elon took over and it hasn't been going so |
| 1:00.8 | great. |
| 1:01.8 | There have been multiple reasons for the decline of Twitter, and we don't need to necessarily |
| 1:04.4 | go into all of them, but some of them include having to pay to reach new followers. |
| 1:10.5 | That's part of what's called Twitter blue, which is a subscription service where you |
| 1:13.8 | can get the verified badge, but also you now have the ability to reach new followers, which |
| 1:18.3 | means yes, if you are not paying Twitter, you are not going to be organically reaching |
... |
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