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Build Your Tribe | Grow Your Business with Social Media

How To Grow on Instagram WITHOUT Reels - 730

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Chalenejohnson, Fitness, Marketing, Copywriting, Listbuilding, Internetbusiness, Onlinebusiness, Socialmedia, Smallbusiness, Internetmarketing, Business, Networkmarketing, Email, Businessdevelopment

4.9 • 2.6K Ratings

🗓️ 10 October 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Instagram Reels have seen a notable decrease in views by an average of 75%!

In this episode of Build Your Tribe Podcast, Brock Johnson addresses a significant shift in the Instagram landscape that's been affecting content creators and businesses alike. We'll be discussing how to effectively grow on Instagram without relying on Reels, which have seen a notable decrease in views by an average of 75%. Conversely, he will explore why Carousel posts are experiencing a 15% increase in reach. This episode delves into the supply and demand dynamics behind the drop in Reels views, shedding light on the increase in Reels content and the decrease in viewer demand. By understanding these key factors, you'll gain valuable insights into how to adapt your Instagram strategy to optimize your reach and growth, especially if you're considering shifting your focus to Carousel posts and photos. Join Brock as we navigate the evolving landscape of Instagram and discuss actionable strategies to grow your presence on the platform, even in the face of changing trends and viewer preferences.

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Transcript

Click on a timestamp to play from that location

0:00.0

Reimagining Business Possibility with Lounge Underwear and AfroSensics powered by Shopify

0:05.4

When we switch to Shopify, our sellers triple down the line

0:08.8

Having Shopify your fingertips that allows us to kind of jump in

0:12.0

Start selling today with Shopify to join the commerce platform powering thousands of businesses across the UK

0:17.4

This is Possibility powered by Shopify

0:20.5

Sign up for free trial at shopify.co.uk slash green

0:24.8

Go to shopify.co.uk slash green to start selling online today

0:30.0

Do you want to grow on Instagram? So yeah, that's probably why you're here

0:33.3

Well, there's some new fascinating data that's come out in regards to Instagram here at the end of 2023

0:38.7

That's really going to affect the way that you post in order to grow your following in 2023 and into the future of 2024

0:49.1

Now for the last nine months

0:50.4

I've been pulling my audience and I've been hearing from the vast majority of my followers that their reals views have gone down

0:56.6

Depending on the specific poll, it's anywhere from 60 to 90% of respondents will tell me that their views have decreased on their

1:04.4

Reels over the last few months

1:06.1

But now we have actual data that supports the claim that reals views have gone down for pretty much everyone

1:11.2

In fact according to this new study from Metricool in which they looked at over 300,000 Instagram accounts and over one million

1:17.4

Reels posted they found that the average views received by a real in 2022 was over 20,000 views

1:24.2

But now in 2023 the average amount of views received by a real is less than 4,500 in fact

1:29.9

It's over a 75% decrease in just one year and if you're like me then the first question you're going to be asking when you see these

1:36.2

Crazy numbers is why did this happen and I think it would be silly to say that there's only one clear reason why this happened

1:42.2

There's likely multiple factors

1:44.0

Contributing to the significant decrease in reals views

...

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