Light that spark fire nation, JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast network with great shows like my first million today we'll be focusing on how to grow and monetize your social media channels to drop these value bombs. I brought Zach Benson into EO fire studios.

Zach is the founder of assistagram and Instagram growth agency that's helped influencers and Fortune 500 companies accrue millions of new followers on Instagram dubbed the influencers secret weapon by entrepreneur magazine. Zach founded assistagram to empower influencers such as Les Browns yours truly JLD Russell Brunson and company such as clickfunnels to connect with their target audience and cut through the noise throughout his career. He shared the stages with powerhouses such as Tony Robbins Silvestre Stallone Grant Cardone Damage on Gary Vee and many more and today fire nation

we will be talking about how to make your social media content go viral some growth hacks today we're talking today growth hacks that will work to grow your social media. We're going to talk about creating a funnel to generate leads for your business and leveraging your following so that you can connect with anyone and a lot more when we get back from thinking our sponsors.

Organify specializes in creating delicious super food blends including my favorite or gainify green juice powered by herbs and mushrooms that literally help you adapt to the stress in your life and today you can get 20% off your order just visit organify dot com slash fire that's OR G a N I F I dot com slash fire and use code fire at checkout for 20% off your order.

Zach say what's up to fire nation and share something that you believe about becoming successful that most people disagree with.

Hey what's up fire nation this is Zach Dunston here super excited to be here so if I could share one piece of advice like one thing that most people disagree with that has made me super successful it would just be like you know time is money right because I think a lot of people think that

you know in order to make money you have to spend money but that's not always the case I think that the more time that you put into something the more time that you can you know spend reading books and learning from

mentors the more time you can shave off your learning curve to help you reach the top and so that's one piece of advice I would share.

Yeah one thing I'll jump in here fire nation shares that I know Zach for a number of years now we've spoken at multiple conferences together we've worked together as you heard about in the

section and one thing that I've always admired about Zach that a lot of people don't or won't do is make the ask like Zach is bold brother like he will make the ask he will come out he will make an ask and he will keep asking until he gets a definitive

no like somebody puts you off and they're like well maybe not right now don't take that as a no keep coming back at that person until they slam a door in your face because you never know one the right time is going to be and until you get that door

saying your face there's always an opportunity and just one of those opportunities can help you explode your growth and again I've seen Zach do that time and time again with his company and with his business and everything that he does and it's just a great

opportunity to do that I know as propelled him over the years so fire nation make the ask and as I mentioned today we're talking about how to grow and monetize your social media channels fire nation and I want to just start by talking about this word viral because we hear viral a lot and a lot of people think that

each for them in the social media world like if they can't do some cute dance on tiktok they don't think they're ever going to get many likes reviews or shares how can we Zach the average human being make our social media

content go viral with great content comes more growth and you know I think everybody's trying to go viral but they're just like you know how like what do I do and I think nowadays on social media people show people what they want to show or show people nothing at all

and I think the more that you show the more that you're vulnerable the more that you're authentic real and raw like people will really resonate with that type of message because they're like oh okay like this guy is a real person like he's gone through some of the same things that I'm going through right now and you know he's he's super successful now so I think it's you know talking about a time where maybe you lost your biggest deal or you got fired from a job or you know talking about your pains and gains like lessons that you've

learned from mistakes that you've made and tying them back into businesses really the way to go viral on social media nowadays so when I really want to make sure that you're understanding here fire nation is that you need to be vulnerable you need to be real you need to be raw and some things that Zach was talking about actually brought something up for me and listen cover your ears fire nation if you're a little sensitive to sensitive things but I'm just going to tell you a real story right

now that's a lot of people have heard about it's not the first time it's been referenced online for sure because it actually has been used as quite a good case example a bunch of times as there is this female trainer and she was doing

everything she could to break in like she just couldn't figure out why she wasn't able to break in but the reality was she was just doing what everybody else is doing just do 30 seconds of

the planx you know do dips do this to that and so she wasn't really having any kind of unique offering and so nothing was going viral for her nothing was clicking nothing was connecting with an audience and then one day when she was recording a video

she beat her pants she literally beat her pants while she was recording the video and she almost like immediately took it off like live and like went off and erase the video but then she's like wait a second I have this

problem and I know other women and of course some men do as well but specifically she knew a lot of women that had this problem as well she's like what if I'm just real raw and authentic and just show that yeah this is embarrassing but this does happen and now I'm

...