Today's guest is a guy named Joe Polish and if you haven't heard of Joe Polish it's

probably because you don't do marketing.

Joe's one of the most sought after and experienced marketing guys out there.

I'm going to say a marketing guy, you're probably imagining some click funnel, like do

something online sort of thing, but Joe has helped literally hundreds and hundreds of

entrepreneurs reach hundreds of millions of dollars in revenue.

Including me, he's been a friend and advisor for five years, introduced me to Richard

Branson and Tony Robbins and John Mackey, the CEO of Whole Foods and Ariana Huffington.

And one of these people that you might not have heard of, although Joe runs piranha marketing

and has been very, very active in the business press, but if you're a biohacker or you're

just listening about like what do high performance people do?

Joe is a rare human being, incredibly impactful in the work he's done in the world and has

been incredibly open about his own challenges, going from like a guy with a mullet cleaning

carpets, which is a true story.

And his last name is Polish, which is just hilarious because you like actually polish

floors.

You've never heard that before, but anyway, people actually thought I changed my name

for the cleaning niche that I was originally in, but no, I was born with that name.

I got made fun of as a kid, but then when I got into the carpet cleaning business, one

of my first businesses that everyone thought I did it on purpose.

So it worked out.

Yes.

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