If you don't normalize giving feedback and accepting criticism, then your culture will never be

one of feedback.

But if you push people to be uncomfortable, eventually it will be comfortable to them.

It will become a normal part of your culture.

How do you create an unshakable business?

I cross $100 million in net worth by the age of 28.

Now I'm growing Acquisition.com into a billion dollar portfolio. In this podcast,

I share the lessons I've learned in scaling big businesses and helping our portfolio companies do the same.

Buckle up and let's build. As I look back at my business career and I look back to the mistakes

that I made, which I like to look back on only to reflect upon and figure out what I learned. What I see in myself, and I often see in the people that we work with

and the people that we look at potentially working with, is that a lot of the problems that stem

in the first few years of business actually come from the leader not giving feedback. And so I can

tell you that my first few years in business, I avoided feedback. I didn't

like giving feedback. In fact, I was more concerned with being liked than I was being respected

and more concerned with being liked than I clearly was making sure that my employees and my teammates

were growing because people don't grow without feedback. And so I say this because people come to me all

the time. And what I often hear is like, Layla, I'm not the right person to be giving feedback

because I feel terrible when I do. I get super nervous. My hands wet. I get asleep the night before,

like all these things, all these emotions. And the first thought that I have is like, oh my gosh,

I was the same way. It used to be terribly hard for me to give feedback.

It was almost impossible. And I felt like every time I did give feedback and I showed up on those

calls or on those Zoom calls or in person with those people, I was like, they have to know how

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