Welcome to Almost Here, Round the Corner of Future Technology Podcasts with Richard Jacobs.

Future Technologies always to transform our lives for better or worse are the focus of this podcast.

Almost here means these technologies are now here and starting to be used.

We're just around the corner.

From Bitcoin to artificial intelligence, 3D printing,

blockchain, virtual reality, and more. Hi, this is Richard Jacobs with Future Tech Podcast. Today I have

Christian Bucrolyari, the CEO of SNAPS, and the website is makesnaps.com. Christian, how you doing?

Great, Rich.

Thanks for having me.

Yeah.

So if you would, can you describe for listeners what SnapS does?

Sure.

So, Snap's kind of, you know, it's a reason to exist is to help brands navigate the landscape

of the mobile messaging space, create, we help brands create

experiences that they can deploy in message applications at scale, and then we help them get

data and analytics back out of that ecosystem. So we're, you know, kind of an end-to-end,

like best overall solution for a brand to figure out how to market to consumers in places like KIC and Facebook Messenger and iMessage and Viber and line and other kind of over-the-top messaging apps.

So what's happening right now? Companies are using how many apps on average and what are they doing with the data?

Or is it just being lost? Well, so I think, you know, we kind of started out this concept based on the

fact that like, you know, when email became kind of a thing, you know, brand needed to figure out how to do

email marketing and they would go to partners in technology solutions. They're like, I think there's a lot of people use an email. Like, we don't really know how to make an email and send it. We're not quite sure, like, what success metrics look like. And you always think this is about commerce. But, you know, and so, like, that sort of all sounds really obvious right now. But I think when email first came out, it was kind of unclear how brands were going to use it and what it was going to use to drive. And then when social media came out, you know, brands were like, oh, okay. So, you know, I have a website. I get that. Like I take a bunch of creative and I've been able to put on the website and we kind of figure out email, but like what do we do with a Facebook page? Like, how do we make a Twitter profile? Like, what kind of content has to go on it? And there were a number of kind of, you know, social marketing and cloud businesses that want to do existence to help brands kind of figure out how to make a Facebook page, how to respond to customer service queries,

like how to respond to people in comments sections, like how to tweet effectively,

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