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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

HOW TO GET TO THE ROOT OF WHY PEOPLE BUY AND HOW TO DRIVE IT

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 13 October 2024

⏱️ 43 minutes

🧾️ Download transcript

Summary

Check out https://www.brevitypitch.com/Β  Β  - HOW AI SOLVES THE SALES PRACTICE PROBLEM

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

  • 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
  • OFFICE HOURS EVERYΒ  OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
  • UNLIMITED 1-ON-1'SΒ  ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
  • FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
  • ALL CONTENT IS VIDEO BASED AND SELF PACED
  • I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
  • YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

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Email me additional questions: briangburns@me.com

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β€” SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

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I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

Β 

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

Β 

It would pay for itself if I closed only one new deal of $X value.

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Please let me know by Friday if I can move forward with this 1 year course.

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Thanks,

ME

Here are some student interviews from the courses:

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β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

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Transcript

Click on a timestamp to play from that location

0:00.0

In sales we typically get there for one or two reasons.

0:05.0

One, we exhibit the personality for sales and someone tends to pull us into it or suggest it for us. Maybe we're extroverted and easy to get along with. Life of the

0:17.9

party, likable, that's all good. Or we are money motivated and the other roles within the company

0:27.0

have a fixed income.

0:28.8

It might be a great income, might have little increases, but it doesn't excite us where money motivated and which

0:39.2

one are you here's the problem if you get pulled into sales because you're likable or an extrovert.

0:46.0

You still have to learn sales.

0:50.0

And if people tell you that it's innate,

0:53.8

well certain things are clearly.

0:56.1

I mean, I think introverted and extroverted

0:58.4

are rooted in innate characteristics. If your parents were introverted most likely you'll be

1:06.9

introverted doesn't mean it can't change it just means what comes naturally to you your instinct It just so deep and broad we tend to just glaze over it, give ourselves the credit, the benefit of

1:29.6

the doubt that we'll be good at it because we naturally bond with people.

1:35.0

But there's still a process.

1:37.0

There's still steps that have to be taken, hard questions to be asked.

1:42.0

Do we do it? The feedback that I get from most reps is it

1:46.8

doesn't feel authentic. It doesn't feel natural. It's not instinctual. How could

1:52.0

it be? There's no real reason why it would be. We have to build it up.

1:59.2

It reminds me of my story about getting into cross- country as a freshman in high school. Now I grew up

2:08.6

being pretty fast, runner, and I think every kid is pretty fast at running, but it was something that came innately to me, naturally to me.

2:20.0

So when I got into high school I wanted to try out for a sport and cross country was kind of the natural one.

2:29.6

It's running. It's just labor. It's, I hate to say there's much of a talent to it.

...

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