Boom! Shake the room, Fire Nation! JLD here and welcome to Entrepreneurs on Fire. Brought to you by the HubSpot podcast network with great shows like Remarkable People.

Today we're pulling a timeless EO Fire classics from the archive and we'll be breaking down how to get seen, be heard and paid more to be you.

To drop these value bombs, I brought Jen, Kim and the EO Fire Studios. Jen is a brand futurist and creator of the master brand method that helps founders get seen, heard and paid more for simply being more of who they are.

In today's Fire Nation, we will be talking about the archetype influence mix. We'll be talking about the psychology of marketing.

We'll talk about when you look at the best brands, what makes them different is their story and why that matters.

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So Jen say what's up to Fire Nation and share something interesting about yourself that most people don't know.

What is up fire nation. I am lit up to be chatting with you today, John.

So something that a lot of people don't know about me is when I was three, I fell out of a three story building and survived.

And I landed on my head cracked it open. They didn't think I was going to make it.

And my mom always says to people it explains a lot about what she is today.

And so actually I a lot of people don't know that about me and I'm now going to even out myself even more.

They gave me the nickname tweet tweet, which nobody knows except for my family. So when somebody if you ever meet me on the street and you call me tweet tweet, I know you know the inside.

Oh man, I mean, that is literally a parents worse nightmare, a little three or less going off a three story drop.

Oh my god, that just brings me chills right now. And I'm an even a parent and I can only imagine.

But Jen, I've already worn fire nation up in the end, drawing me they are fired up because you're going to be dropping an audio master class on how to get seen heard and paid more to be you by building a master brand and Jen.

You've done that. You've helped others do that. Now you're going to be breaking it down for fire nation day, drop in value bomb after value bomb.

So real quick, give us just a couple teasers about war going to be chatting about today. Nothing deep, just a couple of little teasers and then we're going to get into the show.

So excited because I think entrepreneur specifically john don't use the same things that bigger brands do and that's what we call them master brands because what I'm going to be breaking down today is the steps that you can do as an entrepreneur because people a lot of times separate what entrepreneurs should do to build brands versus or even if it's important at all versus what they see in the mainstream market.

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