How to Get Sales and Marketing to Work Together | Ep. #178

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 25 January 2017

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #178, Eric and Neil discuss how you can get sales and marketing to work together. Sales and marketing are a vital part of your company whose roles/tasks are mutually dependent on one another. Therefore, it’s wise to get these teams collaborating. Tune in to find out the benefits of having these two teams work together and how to streamline the communication process. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Sales and Marketing to Work Together 00:48 – Get both teams together to brainstorm great content and blog post ideas 01:07 – Objections can also be answered and conversion rates can go up 01:14 – Collaboration is key and people like to work together 01:35 – “Most sales organizations are data driven” 02:15 – Automate as much as possible 02:19 – Improve and keep adjusting the funnel 02:40 – Analyze the presentation and be analytical 03:16 – Marketing can have a clear understanding of how they can help sales and sales should start closing more 03:25 – Use Amplemarket on Slack to see the individuals or leads that are coming in 03:43 – Use Clearbit to plug in all your leads and have your sales team crystalize your leads 03:54 – Consider this as your Inbound SDR (Sales Development Rep) 04:08 – You can use InsideSales that integrates with Salesforce so that you can call people back within 5 minutes 04:27 – Have a monthly talk or evaluation about which platform works best 04:50 – Have a marketing automation tool like InfusionSoft, Marketo and HubSpot to understand your customer’s experience 05:33 – Teams working together gets easier as you do it 05:40 – Have a process that works long-term 05:45 – That’s it for today’s episode! 3 Key Points: Make room for your teams to collaborate—that exchange of ideas can lead to great content. Take advantage of the online tools that help create a smoother workflow. Working together gets easier the more you do it, so integrate a process that works long-term. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marketing school.
0:56.0	I'm Eric Sue and I'm Neil Patel
0:58.0	and today we're going to talk about how you can get sales and marketing to work together.
1:02.0	So oftentimes these teams like to
1:04.7	point at each other right? Sales, oh you know the leads that marketing generated you
1:08.9	know they're cracked leads, you know the leads aren't good enough and
1:11.5	then marketing is like well you know sales just isn't good enough at closing and they start to just fight each other. But what you can do just to kick things off to get the teams to work together is sales and marketing can get in the room and talk about okay what are the
1:23.6	objections that people are facing on sales calls you know what are people talking
1:27.2	about what are the FAQs right all these things can be written down and all
1:30.6	these things can be created into content.
1:32.7	They can become blog posts, right?
	...

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