How to Get Rich in Roofing (The $100B PE Goldmine No One's Talking About)

Dropping Bombs

Brad Lea

Business, Entrepreneurship

4.8 • 2.3K Ratings

🗓️ 5 December 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

This episode sponsored by Name That Shingle and John The Roof Pro

LightSpeed VT: https://www.lightspeedvt.com/
Dropping Bombs Podcast: https://www.droppingbombs.com/

In this eye-opening Dropping Bombs episode, material ID expert and roofing consultant John Senac (aka The Roof Pro) exposes contractor vandalism, private equity opportunities, and the $10–20M exit strategy hiding in the roofing industry. From disrupting a monopoly out of his garage to processing 25,000 material samples yearly, Senac reveals how broke contractors become millionaires—and why now's the time to strike.

John drops hard truths on roofing scams plaguing homeowners, why relationships beat transactions every time, and how AI is revolutionizing construction material analysis. If you're ready to dominate overlooked industries or exit your trades business, this is your blueprint to stop chasing money and let wealth chase you by solving real problems in overlooked markets.

🔗 Connect with John Senac
Instagram: https://www.instagram.com/johntheroofpro
Website: https://www.johntheroofpro.com
YouTube: https://youtube.com/@johntheroofpro
TikTok: https://www.tiktok.com/@johntheroofpro
Facebook: https://www.facebook.com/johnnycanes
Facebook Group for Roofers: https://www.facebook.com/groups/namethatshinglerenamed/

Watch the full-length video version of any Dropping Bombs episode here on YouTube.

Brad Lea is a self-made entrepreneur who turned small-town grit into a multi-million-dollar empire. With over 25 years dominating sales and leadership, he's mentored thousands to outsmart, outwork, and out win their competition. His top-rated podcast, Dropping Bombs, brings raw, game-changing insights from the biggest names in business.

LightSpeed VT is Brad's brainchild—the world's leading interactive training platform. It's built to make your team sharper, faster, and more effective, without wasting time or money. Whether you're a startup or a Fortune 500, LightSpeed VT is how you scale success and dominate your industry. Curious? Check it out:
https://www.lightspeedvt.com/

Brad's also behind Closer School, the go-to program for mastering sales and closing deals like a pro. Want to 10x your income? This is where you start. His book, The Hard Way, lays out the brutal, honest lessons he learned building his empire—your blueprint to winning the game. Get it here: https://bradlea.com/product/the-hard-way/

This isn't just a video. It's a wake-up call. Watch it. Share it. Act on it.
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Transcript

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0:00.0	So any contractor is automatically worth 10, 20 million if they just knew what to do.
0:05.4	Yeah. I think the roofing space is really on the early, early phases of private equity.
0:09.7	Now's the time to start shaping your company for that sale.
0:11.9	I don't think people realize how much money you can make selling roofs.
0:15.7	Oh, yeah. What's the average?
0:17.2	You, oh, they're going to tell you you can make over six figures and that's, that's the average.
0:21.3	That's not.
0:22.2	He had one rep sell 18 million in a year.
0:25.3	The guy probably made two million in commission just in one year.
0:31.3	What it is, Brad Lee back again with another episode of dropping bombs today in the studio, folks.
0:36.8	I got a real treat for you
0:38.3	john and do you pronounce it cynic or senac uh senac senac senac seanac john senac folks you can find
0:46.4	him on ig ticot youtube john the roof pro on facebook it's at johnny canes whynes? Canes is my last name backwards. Oh, Slickster.
0:58.4	You know, so at the end of the day, you think, well, Brad's got a roofer on. No, no, no. He does have a
1:04.1	roofing company. But I got a guy who calls himself the roof pro. And when it comes to roofing,
1:10.1	this dude has been around for a long-ass himself the roof pro. And when it comes to roofing, this dude has been around
1:11.8	for a long-ass time, expert, speaker, consultant, basically an all-around expert, I would say.
1:20.4	Swiss Army Knife. Swiss Army Knife. And you're kind of not only teaching and consulting and
1:26.3	coaching these contractors to make a shitload more
1:30.0	money, but you're also almost like a hero in the space because these insurance companies
1:36.9	that don't want to pay, you're showing people how to get the insurance company to actually
1:41.3	pay like they should. Absolutely. We just call it doing the right thing.
	...

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