You're listening to Podcasting Made Simple.

Hey there. I'm Jen Furlong, host of the Communication 24-7 podcast, where we communicate about how we communicate.

I want to spend some time sharing with you a very popular communication tool called Monroe's Motivated Sequ sequence. And the reason I want to share

this tool with you is because it is a fantastic tool to use if you want to create a call to

action for your podcast that is going to be effective. One of the most amazing things about being a podcaster is that we have a stage that we can use

for good.

If we want to be a positive force within our world, if we want to be able to enact change

in some positive way, then we want to be able to learn more of the tools that are at our

disposal so that we can do a call to action in order to influence others to join our cause

and to do that call to action that we want them to do. So Monroe's motivated sequence is a five-step process, and it's a very valuable process to learn

and to know because it is something that is used across the globe by marketing teams and

communications teams everywhere, whether they're for-profit, non-profit, whatever.

Monroe's motivated sequence, if you want to put together an infomercial, a persuasive speech,

or an episode that has a clear call to action, this is the process that you want to be familiar with.

Now, before we get started with the five steps, the first thing I want you to do

is to really think about your audience. Who is your target audience? Because you need to be very

specific in order to create an effective call to action. You want to be very specific in your purpose.

Remember, fuzzy targets do not get hits.

So the first thing I want you to do, remember before we get to the five steps, is I want you to

write down this sentence. The purpose of this episode is to convince the audience to and then fill in the blank.

I'll say it one more time.

The purpose of this episode is to convince the audience to and then fill in the blank.

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