How To Get People To Buy Into Your Brand: Tai Lopez With Murray Newlands, Forbes & Entrepreneur Contributor, On Marketing And Motivation
The Tai Lopez Show
Tai Lopez
4.8 • 6.9K Ratings
🗓️ 24 February 2016
⏱️ 14 minutes
🧾️ Download transcript
Summary
Murray says that it is important to focus on what your customer’s problem is and how you can solve that. Then you have to communicate how you are solving that problem in a way that people will understand.
You have to understand your target persona and ask:
- Who is my person? - What resonates with them? - What do they love?- How do I combine what they love with my product so they can absorb it?
Doing these really well are the keys to successful marketing.
What is the best way to reach the exact audience that you're targeting as an entrepreneur?
You can follow Murray Newlands at:https://twitter.com/MurrayNewlandshttps://www.instagram.com/murraynewlandshttps://vine.co/MurrayNewlandshttps://www.youtube.com/user/Livingam...https://www.periscope.tv/MurrayNewlandsLearn more about your ad choices. Visit megaphone.fm/adchoices
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Transcript
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| 0:00.0 | Marketing and |
| 0:02.0 | Motivation the two M's every entrepreneur wants to know more about it |
| 0:06.0 | So brought down bloody of mine up from good old silicone Valley and |
| 0:11.6 | We're gonna talk with Murray new lens. He does all kinds of stuff |
| 0:15.4 | It's a contributor to Forbes and entrepreneur magazine and |
| 0:20.0 | Know the thing or two he's already taught me when we're down here |
| 0:23.7 | Shoot a little basketball or watch it shoot a little basketball. So thanks for being on. Thank you very much |
| 0:30.1 | Sounds like you know marketing is like one of the things that you were good at |
| 0:33.8 | So it's like you've got the motor base like the two M's is really what we're talking about today |
| 0:38.4 | Motivated yourself away and we're able to sustain it even when people are telling you're crazy to quit being a stable lawyer |
| 0:45.2 | But you found a way through experiments and controlling them. I say most people are the bitch of their mind |
| 0:50.7 | If their mind has any fear they're completely controlled, but you kind of overcame that |
| 0:55.2 | Then you said you isolated something you can't be good at everything |
| 0:59.3 | Confucius the man who chases two rabbits catches none. Yep. So what have you learned about marketing? |
| 1:04.6 | I mean because you were marketing there on day one sales and marketing to do your experiment before you quit |
| 1:10.4 | Now that you're more advanced entrepreneur much more experience |
| 1:13.5 | What are some of those things in marketing that you've been able to stay on the cutting edge of? |
| 1:19.1 | of |
| 1:22.0 | So it's it's really interesting. I've read lots of books about marketing. I've written several books about marketing |
| 1:27.5 | One of the key things like keep coming back to art people forget |
| 1:32.0 | People get wrapped up in their business. Yeah, and selling their their business |
| 1:36.4 | Yeah, rather than just honestly the biggest thing is just keep focusing on what's your customers problem? |
... |
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