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BigDeal

How To Get Paid More: The Problem Size Framework

BigDeal

Codie Sanchez

Business, Investing, Entrepreneurship, Marketing

4.8681 Ratings

🗓️ 26 May 2025

⏱️ 15 minutes

🧾️ Download transcript

Summary

Codie discusses the importance of identifying and solving big problems in business to drive significant profits, emphasizing the ability to prioritize problems effectively leading to greater financial success. To get help scaling your business to the next level, you can reach out to my team right here: ⁠https://contrarianthinking.typeform.com/boardroom-mc⁠ Chapters 00:00 Identifying Big Problems for Big Profits 07:04 The Problem Prioritization Matrix 11:47 Using the Rice Score for Decision Making MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Our community: https://contrarianthinking.typeform.com/to/WBztXXID Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

This episode is super, super important. How to pick big problems. You aren't solving big problems.

0:06.1

You won't make big money. When you find a problem, that's where the money is. That's not a mindset,

0:10.9

by the way. It's a skill set. Big Harry solvable. This is where most scaling problems and opportunities live.

0:17.1

This is the exact moment where most people run, and thus you get to lean in. This is a big deal podcast, and I'm Cody Sanchez. Welcome back. Today we're talking to

0:28.2

you builders about how to make more money. The truth that we have today is if you aren't

0:32.6

solving big problems, you won't make big money. And I wish I had heard this sooner, that if you want to make more,

0:38.5

the easiest way is to find the hardest game and to play it. You know, the truth of matter is in

0:43.8

business, you're always going to have problems. If your business doesn't have problems, it's probably

0:47.1

dead. So I want to teach you a framework I use that helps me find the right problems that will make

0:51.5

you lots of money. And this is why what I'm talking to you about

0:55.0

is so critical today. If your business picks the wrong problems to focus on, you will lose all

1:00.0

your money and not make any more of it. If your team picks the wrong problems, you're dead.

1:04.3

And if you as an employee pick the wrong problems, you'll never make more money. So this

1:08.5

episode is super, super important. How to pick big problems.

1:12.8

Oftentimes we run away from big problems, right? We want to beat our head against the wall

1:17.7

when you come up to them. But I think this story started to reframe it totally for me. So a few

1:22.7

months ago, Mark Andreessen was asked why Elon Musk is able to build rockets, electric cards, brain chips,

1:29.3

tunnels, so effectively. And whether you like his politics or not, the answer was so good.

1:35.4

Mark said simply, what Elon does is he shows up every week at each one of his companies.

1:41.1

He identifies the biggest problem that the company's having that week.

1:48.9

He fixes it, then he finds a new problem, and he does that every week for 52 weeks in a row.

1:55.6

It's a relentless problem loop. Simple in theory and brutal in practice. It requires proximity,

...

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