How to Get More Views Without Changing Anything About Your Content | GVTV Classic
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 26 July 2021
⏱️ 7 minutes
🧾️ Download transcript
Summary
Today's episode is a classic segment from GaryVeeTV. The single most important factor in getting more impressions and views on your content, (besides the quality of the creative) is the level of organic reach you can get on each platform. This is why I'm so bullish on TikTok and LinkedIn. Because the amount of users is so high and the amount of creators is so low, these platforms are going to distribute your content to people that don't even follow you! You can not get that kind of exposure on platforms like Facebook and Instagram anymore and the organic reach on TikTok and LinkedIn will not be like this forever, it will go away. So please take advantage of this very small and special window of time to build awareness around you, your brand, or whatever it is you want to be heard.
Enjoy! Let me know what you thought.
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Transcript
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| 0:00.0 | This is the Gary V. Audio Experience. |
| 0:05.0 | There's only two ways to get your content seen in the world that I live in in my brain. |
| 0:10.6 | One you spend money on it and we've talked a lot about that. |
| 0:12.9 | Facebook ads, I talked about TikTok ads for Jeff. |
| 0:16.3 | We'll get to that later. |
| 0:19.2 | The other is organic reach because not everybody here has the money to spend on ads. |
| 0:25.1 | The two places that you can get organic reach and let me define organic reach. |
| 0:28.9 | Organic reach is when you post something on one of these platforms and because there's |
| 0:32.8 | so many people on it, less than the people that are making content for it, the algorithm |
| 0:37.5 | just shows it to people. |
| 0:39.4 | That's why I've been huge. |
| 0:40.6 | I'm always good. |
| 0:42.0 | It's like real estate. |
| 0:43.0 | I buy good real estate before everybody else so I pet a better price. |
| 0:47.3 | Right now, the only two places that are big that you can get organic reach, free reach, |
| 0:54.2 | without paying a penny is TikTok and LinkedIn. |
| 0:58.4 | Not Facebook, not Instagram, not Twitter, not YouTube, TikTok and LinkedIn. |
| 1:04.6 | Pat should be making food videos on TikTok. |
| 1:09.3 | Like literally, and by the way, he should be running ads to Atlanta, the state of Atlanta |
| 1:13.5 | because he can't target by zip yet. |
| 1:15.6 | But it's so cheap that literally the very small percentage of people that live within |
| 1:22.2 | a 10 mile radius of his two restaurants is still worth the money that TikTok charges, |
... |
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