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Marketing School - Digital Marketing and Online Marketing Tips

How To Get Massive Reach on LinkedIn in 2024

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 20 December 2023

⏱️ 5 minutes

🧾️ Download transcript

Summary

In episode #2640, We discuss strategies for achieving massive reach on LinkedIn in 2024. We highlight the effectiveness of long-form text posts, which tend to outperform videos or long-form text accompanied by video. Emphasizing the importance of engaging with comments on LinkedIn posts, as they have a greater impact than likes, we also share our own experiences and insights on LinkedIn marketing, providing valuable tips for maximizing reach and engagement on the platform.   Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How To Get Massive Reach on LinkedIn in 2024 (00:16) - Long-form text performs better than video on LinkedIn (01:05) - Engaging with comments increases reach and engagement (01:43) - Using a hook in the post increases click-throughs (03:37) - Neil's example of a successful LinkedIn post (04:36) - Repurposing content for LinkedIn  (05:10) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel  X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

All right, so we're going to talk about how you can get massive reach on LinkedIn in 2024,

0:04.8

because LinkedIn is one of those channels right now that is granting a lot of organic reach.

0:11.7

So I can kick it off. So with LinkedIn. Yeah, well

0:16.1

LinkedIn, what we're seeing right now is if you do long-form

0:20.7

text, not video text, we're seeing long form text do better than video or long form

0:28.0

text with video by the way so it's like one of the ways to get long for or more reach is create long form content that doesn't link out to anywhere

0:36.8

You're just putting out your message on LinkedIn and it's long form

0:47.0

Yeah, so what what I'm going to go through, I mean, so long form, definitely. And also, when we want to talk about big rewards when it comes to LinkedIn,

0:51.0

look, I'm in a lot of these groups where there's people that have hundreds of thousands

0:56.2

of followers on LinkedIn and there's these engagement groups, right?

0:59.4

But what's happening in those is that everyone's sharing the link every single day, but people are engaging on each other's posts and what I will say is that people are also thoughtful with the comments.

1:09.0

So it's not just like happy face, right? It's just like, it's not just like nice post, Neil, it's more so, oh, this was really impactful,

1:15.0

blah, blah, blah, blah. What's happening is that your increasing engagement, comments go a long way, and likes,

1:21.5

likes our, you know, comments are greater and likes re shares are the highest but at the end of the

1:26.5

day when you are it's a social network like you're posting within the first 90 minutes or so you want to make sure that you're

1:32.4

engaging with the people that are commenting

1:34.2

because that's where you can get big boost engagements and LinkedIn's actually some people have done studies

1:39.1

talking about how LinkedIn has really or revealing the algorithm, and this is one of those big

1:43.8

boosts.

1:44.8

Yep.

1:45.8

The other thing too is when you're getting a lot of comments, right, as Eric mentioned,

1:49.9

it's a big part of it.

...

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