Welcome back to the Mike Dillard podcast where we help entrepreneurs like you get the knowledge and skills that you need to bring your dreams to life.

Well, gang, today we're going to talk about one of the most underrated marketing strategies in the world with one of my favorite friends and mentors, Mr. Cameron Harold.

Now, I'm going to jump out on a limb here and guess that like me, you are probably a big

fan of Mr. Richard Branson. And one of the reasons that I love Richard so much is that he's an

incredibly shy introvert who has mastered the art of getting billions of dollars in advertising for his

ventures for free. He's driven a tank through the streets of New York to get attention for the launch

of Virgin Cola. He's hired a blimp that said British Airways can't get it up when they were

having construction problems. You repelled down the sides of the Palms Casino in a tux, and he crossed

the English Channel in a floating car. Why did he do all these things? To get free attention and

free press for his businesses. So if you're willing to use a little bit of creativity, and if you

know how to strategically work with the media, you could find yourself getting the kind of free

press and traffic that would normally cost tens, if not hundreds of millions of dollars.

Well, today, Cameron's going to give you the blueprint that you need to start getting free

traffic using PR right now today.

Now, there's a massive side benefit to using the strategy as well. Once you get a story

featured in these major publications, you can use them to acquire that elusive and coveted

verification badge on all of the major social media platforms. This is definitely an episode that

you're going to want to take some notes on. So be prepared to do that.

Cameron does not leave anything out. And before we dive in, I wanted to give you guys a free resource that I am often asked about, and that is who does my tech, who sets up my shopping

card, who does my funnels, who does my split testing and all of that fun stuff. So I just wanted

to give you guys that resource for

free in order to say thank you for listening and thank you for your support. For the past seven

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