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Marketing School - Digital Marketing and Online Marketing Tips

How to Get Exponential Results With Your Content Marketing | Ep. #942

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 28 February 2019

⏱️ 7 minutes

🧾️ Download transcript

Summary

In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Exponential Results With Your Content Marketing [00:45] We have blog content that is mediocre in terms of production and quality. [01:18] You have to look for winning content. [01:45] Go look at your best-performing content and increase results there. [02:08] Look at the keywords driving most of your traffic on GSC, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords. [02:42] The 80/20 rule is generally true. [03:00] Use Clickflow or GSC to split test your headlines. [03:33] A/B testing your content is important. [03:45] It’s a little effort for great results. [03:58] As other related sites or sites you’ve mentioned for a Tweet or share. [04:22] Pillar pages are well-designed chapters of information. [04:48] Each chapter should be 4000-5000 words. [05:00] The links are internal and interconnected. It’s a great way to increase rankings. [05:36] It’s a pain to update content, but it’s important. [05:47] That’s it for today! [05:51] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of Marketing School.

0:55.0

I'm Ertzu.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to get exponential results

1:00.0

with your content marketing.

1:02.0

So you guys all do content marketing,

1:03.8

but you're finding that very few people

1:07.2

are sharing it, viewing it, it's not ranking as much.

1:10.6

So let's go over some of the strategies that we do.

1:12.8

Eric, you and I both have mediocre content.

1:15.2

I'm not saying we write mediocre content,

...

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