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Capitalism.com with Ryan Daniel Moran

How To Get Customers: Targeting The Ideal Buyers For Your Brand w/ Max Kerwick #BrandBuilderPodcast

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8793 Ratings

🗓️ 23 April 2019

⏱️ 21 minutes

🧾️ Download transcript

Summary

Max Kerwick — BBP co-host and brand building secret weapon — speaks to a select group at the 8 figure exit workshop at Ryan’s home. Who is your singularity, the figurative customer who is most predictive of your long term success?

Be weary of “busy moms” or “25 to 35 year olds” and their variance, establish your bullseye and aim for it. Tune in for some insight on brand design methodology: building an archetype on goals and interests, identifying its variants and gathering data.

Transcript

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0:00.0

If you're not actively building your brand, you're building Amazon's brand.

0:03.1

They want it to be the situation where someone asks, oh, where'd you get that game?

0:09.0

And they're like, oh, I got it on Amazon. They don't even know the name of your company.

0:11.4

Welcome to the Brand Builder podcast presented by capitalism.com.

0:14.7

I'm Max Kerwrick and I advise physical product brands to find their story.

0:18.4

I'm Ryan Daniel Moran and I invest in physical products brands.

0:22.8

A physical products brand is arguably the most predictable path to a seven figure business.

0:28.0

And we advise them, build them, buy them, and sell them. This show goes behind them,

0:33.0

tracks their success, and hands you the keys to what's working. Let's dive in.

0:38.9

Hey, a quick note for you Amazon sellers and brands who want to be on Amazon and haven't made it a

0:46.4

priority yet. I am often asked about changes with reviews or changes with Amazon terms of service or changes with what's

0:57.0

working with ranking and all of that kind of jazz. And I'm proud that I have partnered with one

1:04.4

of our backroom members. His name is Jeff. He runs an agency that specializes specifically in optimizing your Amazon presence.

1:14.7

So if you're a brand that is neglecting Amazon and you've heard me talking about,

1:20.2

and you're like, we know we got to get this together,

1:22.2

or if you're an Amazon seller and you know you need to turn your attention to audience building

1:26.7

and funnels and the stuff that is really need to turn your attention to audience building and funnels and the

1:28.8

stuff that is really going to grow your company, I would recommend that you give a quick shout

1:34.6

to my boy, Jeff, at Turnkey Product Management. They're at Turnkey Product Management.com. And as I said,

1:42.4

they're in the back room. They work with my team and the rest

1:46.4

of the big companies and equity groups that are involved in our little circle. And they're usually

1:52.3

ahead of everybody else in terms of what's working, what's compliant, what review strategies are

...

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