How To Get Clients From YouTube (Greatest Hits)

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 25 August 2025

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

How does a YouTube channel with less than 300 subscribers generate 6-figures a year? In Joshua Lisec's case, he does it by answering targeted questions, and selling high-value services to those viewers. Joshua is an award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s also a TEDx speaker, a novelist, and has ghostwritten over 45 books for entrepreneurs, executives, and public figures. Over the last few years, Joshua's freelance work has gone from $1.67 an hour on his first writing project, to over $500,000 a year! (Long-time listeners might remember him; Joshua appeared on the show in late 2016. In that classic Side Hustle Show episode, we talked through the OPA strategy -- tapping into Other People's Audiences -- to sell your services.) In this episode, we're diving into another innovative marketing strategy involving YouTube. It's one you can apply to your own business right away. Tune in to hear Joshua explain: How he’s generating high value leads on YouTube with less than 300 subscribers The tools and techniques he’s using to optimize his YouTube videos to rank well How he bundled individual low paying freelance gigs for a high-value service Full Show Notes: How To Get Clients From YouTube: The Surprising 6-Figure Strategy New to the Show? Get your personalized money-making playlist ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠! Sponsors: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mint Mobile⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Cut your wireless bill to $15 a month! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ – Start hiring NOW with a $75 sponsored job credit to upgrade your job post! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠OpenPhone⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Get 20% off of your first 6 months! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Shopify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ — Sign up for a $1 per month trial! About The Side Hustle Show This is the entrepreneurship podcast you can actually apply! The award-winning small business show covers the best side hustles and ⁠side hustle ideas⁠. We share how to start a business and ⁠make money online⁠ and offline, including online business, side gigs, freelancing, marketing, sales funnels, investing, and much more. Join 100,000+ listeners and get legit business ideas and ⁠passive income⁠ strategies straight to your earbuds. No BS, just actionable tips on how to start and grow your side hustle. Hosted by Nick Loper of ⁠Side Hustle Nation⁠.

Transcript

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0:44.2	Get yours today at Dell.com slash deals. Terms and conditions apply. See Dell.com for details.
0:53.7	Here's an oldie but a goodie from the archives from the side hustle show Greatest Hits
0:58.5	Collection. What's up? What's up? Nick Loper here. Welcome to The Side Hustle Show because your
1:03.4	earning power doesn't have to stop at 5 o'clock when you check out. I am excited to welcome Joshua
1:09.3	Lysick back to the program. Joshua, what's going on, man?
1:13.1	Hey, I'm pretty stoked to be here today. Thanks for having me on again, Nick.
1:15.9	You bet. So you might remember Joshua from back in the archives. He was a guest on episode
1:21.1	201, which aired in late 2016, where we talked about the OPA plan. This was other people's audiences. An excellent
1:30.2	episode, an episode I still refer people back to all the time, classic side hustle show.
1:35.3	In any case, today, Joshua is back on the program. He is a sought-after ghostwriter. You can find
1:41.9	him at Entrepreneurswordsmith.com, who over the course of his
1:46.3	ghostwriting career, his freelancing career, has gone from a buck 67 an hour from his first gig,
1:52.4	a fiber gig, to over half a million dollars in sales in a single year. So I want you to stick
1:58.1	around in this episode to hear how Joshua is generating high value leads on YouTube of all places from a channel that at the time we're recording this has less than 300 subscribers.
2:10.9	It's an innovative marketing strategy.
2:13.6	I think you can apply right away.
	...

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