Welcome to Daren Daily On Demand, your most trusted resource to help you become better

every day.

Here's your success mentor, Daren Hardy.

Hello and welcome back.

We are in the midst of a special mini-series title, How to Gain an Edge.

Five strategies that will help you stand up from the crowd and radically accelerate your

success.

In the first episode, we talked about the strategy of planting your flag.

How to stake your claim.

Identify your territory.

The one that you will own and the one that you will dominate.

The second key strategy to gain an edge is to master marketing.

This is how you go about owning your territory and dominating your market and becoming the

de facto go-to authority in your industry and in your community.

Understand this, everything is marketing.

Life in fact is marketing.

Whether you like it or not in for the record, I do not like the fact that this is true,

but the reality is, it is not the best product that wins.

It is not the one that is most expert in their industry that wins.

It is not the one who delivers the best service that wins.

It is not the most qualified candidate that wins in every game of business and life.

The most successful, the number one in any category or industry is not necessarily the best

...