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The A Game Podcast: Real Estate Investing For Entrepreneurs

How To Fix Your Sleep, Relationship and Business With Hostage Tape | Alex Neist

The A Game Podcast: Real Estate Investing For Entrepreneurs

Nick Lamagna

Self-improvement, Entrepreneurship, Education, Business

5.0101 Ratings

🗓️ 17 November 2025

⏱️ 44 minutes

🧾️ Download transcript

Summary

Join Nick Lamagna on The A Game Podcast with his guest Alex Neist the founder and CEO of Hostage Tape, with brilliant branding geared toward stop snoring and start sleeping selling over 51 Million strips and counting!  A simple behavior change (nasal breathing + mouth tape) turned into a category-defining, multi-million-dollar brand. Alex breaks down the health benefits and the exact branding moves—product seeding, polarizing naming, and the 95/5 awareness rule—that took Hostage Tape from zero to everywhere including Andrew Huberman and The Joe Rogan Experience Podcast.

This is a company helping athletes, entrepreneurs, high performers and the average person have better relationships and better health through better sleep!  Alex is a former Professional Arena Football League Quarterback  and entrepreneur who founded a seven-figure sports technology company called Vidswap that he eventually sold.  While looking for a cure for his own chronic snoring and sleep issues he was inspired to find a solution and created Hostage Tape which has caught on like wildfire with an amazing branding and marketing campaign.

For people who refuse to be held hostage by bad sleep. Wake up Rested, Present, and Unstoppable do NOT miss this podcast!

Topics for this episode include:

   The "sleep → energy → execution" loop top performers use

✅  The positive results mouth tape can have on your life and business

 Brand building from scratch: moat, memorable name, polarizing story

 How organic mentions happen and how he got on The Joe Rogan Podcast

✅  Turning customer problems into viral creative + More!

This is not medical advice, this information is for entertainment purposes only.  Please consult a medical professional before using any products as there may be risks depending on the individual.  

See the show notes to connect with all things Alex and Hostage Tape!

 

Connect with Alex:

Alex Neist on Youtube

Alex Neist on TikTok

Alex Neist on Instagram

Alex Neist on X

Alex Neist on Facebook

Alex Neist on LinkedIn

 

Connect with Hostage Tape:

hostagetape.com

Hostage Tape On Instagram

Hostage Tape on X

Hostage Tape on Facebook

Hostage Tape on TikTok

Hostage Tape on Youtube

Hostage Tape on Threads

---

Connect with Nick Lamagna

www.nicknicknick.com

Text Nick (516)540-5733

Connect on ALL Social Media and Podcast Platforms Here

FREE Checklist on how to bring more value to your buyers

 

 

 

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the A-game podcast with Nick LaManya, digging into the minds and experiences of some of today's brightest entrepreneurs in real estate and business,

0:23.6

along with Hollywood stars, UFC fighters, and your favorite rock bands.

0:27.6

People that have figured out how to overcome obstacles, take chances, live boldly,

0:32.6

and no matter what they do, they always bring their A-game.

0:50.7

All right, my guest in the eating podcast is Alex Knight.

0:52.4

He is the founder of Hostage Tape.

0:54.4

You have heard it on Andrew Hribberman.

1:12.6

You have heard it on Joe Rogan. And not only did we have them on today, but we have many guests that have been on the A Game podcast, Real Estate Investing for Entrepreneurs. And if you would like to know the secret to success for many people that have hit the highs, financially, personally, physically, mentally, spiritually, in fighting in business and real estate investing and in life.

1:11.8

In these past episodes, you can go back in the archives and find some of the top performers

1:16.4

in the UFC in business and investing across the country that tell their tale of the steps they took to find

1:22.0

the top of the ladder for success to reach their goals, but also the mistakes they made along the way

1:26.9

and the issues they had along the way and the issues

1:27.7

they had and the losses they had, so you do not have to have those same ones.

1:31.2

And this episode is no different.

1:32.4

Not only do we have Alex on to talk about the benefits of the medical side of mouth tape

1:37.4

and hostage tape, but also the brand, building a business, building a brand, getting

1:42.3

this organically on Andrew Huberman and Joe Rogan, making this a multimillion dollar business with a piece of tape and taking an idea, getting it out there, having slow times, really pushing it out, really having some faith, how does he keep positive? What do they do for marketing? How did you create this empire off of just a piece of tape? He was a former football player, so we talk about his background, but we talk a little bit about 50-50 on the health benefits of why you might not even realize why you feel crappy. You might not even know that you're breathing with your mouth. And of course, not only just for us, but for our spouses, the people we share our bedrooms with, we might be driving them to snoring or being cranky or whatever it might be. So there's a lot of reasons to listen to this podcast just as a human being who maybe wants to feel better, perform better, sleep better. Maybe as a spouse that wants to get this to have your spouse or the person you're sleeping with, sleep a little quieter so you can rest better. But of course, for all the business owners listening to this, whether you're a fighter, a business owner, a real estate investor, the ways that you can take this lesson and just show that you can take an idea and you can make it into a freaking amazing brand, get it out there, help people, and also make a ton of money. So this guy was super cool. It was really awesome to have them on.

2:50.9

I tracked them down just because I like the product.

2:53.1

And he came on with this amazing voice with this amazing equipment. And he really knocked it out of the park. So I appreciate you coming on, Alex. I look forward to meeting you in the near future. And guys, let us know. We're going to push this out there. So again, the only fee to get amazing people on here, like Alex, is for you guys to subscribe.

3:07.9

And this podcast is available everywhere you get your podcast.

3:10.5

So please on Spotify, on Apple Podcasts, on YouTube, take a second and subscribe, take a second and follow. And of course, the only fee for this show besides subscribing is to just let Alex know that you got a lot from what he's shared. And the way we do that is by

3:24.2

following us on social media, if you're not doing it already and you need a place to find us, nicknick, nicknick.com slash links, nicknick, nick, nick.com slash links, L-I-N-K-S. You'll see us post shorts, post-reels, post-tik-toks, let Alex know by liking it, tagging a friend, sharing it, asking a new question,

...

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