How to Find Your Niche with Katie Campbell [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 1 August 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Establishing your niche is one of the most important tasks of building your speaking business.

Like all important tasks, this isn’t a one-step process–it is a long journey of discovery and refinement. Because this is such a hot topic among our TSL students, our latest coaches’ corner podcast naturally focuses on finding your niche. In Episode 457 of The Speaker Lab Podcast, TSL coaches Maryalice Goldsmith and Katie Campbell discuss how to figure out what your niche really is. If your niche is an onion, this episode is peeling back the layers so you can hone in on your target audience and book the gigs that are best suited to your expertise.

The more you narrow your niche, the more you attract the attention of the right people. That’s how successful speakers build momentum, as Katie and Maryalice explain on the show. No matter how broad you think your message is, you can amplify it best by finding the specific audience out there whose needs intersect perfectly with what you bring to the table. At the same time, finding your niche should not be a limiting experience. Many speakers mistakenly think they have to draw only from their on-paper experience to find a niche. But if your industry is over-saturated, there is probably a gap in the market where an unexpected audience really needs to hear what you have to say!

Another limiting belief that many speakers unconsciously subscribe to is that your story determines your niche. Stories are a core part of who we are and any speaker’s personal brand. While your story informs your talk, it does not have to define your niche. Speaking at its core is about solving problems, not selling stories. If you feel stuck in your attempts to drill down in your niche, reconsider whether you have let your story eclipse the solutions you offer. Chances are, reorienting your speaker brand around solutions and transformation will give you a boost and help you reach the right people. That’s what Katie and Maryalice will walk you through in Episode 457!

You’ll also learn all about:

What your “unique leverage point” is and how to find it.
How to apply your experience to a drastically different field.
Why your expertise matters more than your stories.
How to choose stories that connect to your solutions.
How getting clear on your niche helps you sell yourself on the phone.
The importance of coaching and mentorship to overcoming imposter syndrome.
…and so much more!

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Transcript

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0:00.0	Hey, friend, are you looking for ways to book more paid speaking gigs?
0:03.7	Well, of course you are.
0:04.4	Maybe you're just starting out as a speaker. You're trying to figure out what to prioritize in order to get booked and paid as quickly as possible. Listen, if that's you, I want you to join us for a free live training where you're going to learn how to create the number one marketing asset that you need to consistently book more paid gigs. This is a tool that one speaker on our team used to book over $36,000 in paid gigs before he even had a website.
0:27.2	This training is free.
0:28.1	It's live and we offered a few times a week so you can find a time that works best for you.
0:32.5	All you got to do is head over to thespeakerlab.com slash get booked.
0:36.3	That's all one word.
0:37.2	Thespeakelab.com slash get booked. That's all one word, the speakerlap.com slash get booked
0:39.3	and register right now. We look forward to seeing you on the live training.
0:46.8	Hey, what's our friends? Grant Bowdoin here. Delighted to have you here listening to the
0:53.5	speaker lab podcast for another episode of our Coaches Corner series.
0:57.8	Now, there are a lot of fun perks in our speaker lab programs, but our amazing coaches who guide our students through the ups and downs of building a speaking business are the heart of our mission.
1:07.5	Every single day, our coaches dedicate their wealth of experience to helping our students
1:11.8	gain the clarity and the confidence that they need to make an impact as a professional
1:15.7	speaker. Today, our director of student success, Mary Alice Goldsmith, is going to be taken
1:20.0	over the show alongside one of our other incredible coaches. And together, they're going to guide
1:24.0	you through time-tested strategies and tough topics with the practical advice and wisdom that only comes through decades of experience.
1:31.5	So whatever stage of your speaking journey that you're in, I know that you're going to benefit
1:35.2	from this conversation.
1:36.4	So without further ado, I'm going to pass the mic to them.
1:39.0	Enjoy.
1:43.5	All right.
	...

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