How To Find The Right Product To Sell
Dan Lok Show
Dan Lok
4.9 • 825 Ratings
🗓️ 12 July 2020
⏱️ 5 minutes
🧾️ Download transcript
Summary
When you wonder how to find the right product to sell, don’t be too creative. Instead, focus on solving problems that already exist. Because of insights like this, Dan’s often called one of the best marketers in the world. Listen now and take notes on all his brilliant marketing ideas.
Transcript
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| 0:00.0 | That's a very good question. |
| 0:15.4 | How do you find that right product market fit, |
| 0:19.1 | especially maybe this is your first couple businesses that you're just |
| 0:24.1 | getting started. Now, the way I like to do it, not the way that most people like to do it, I don't |
| 0:29.3 | actually focus on the product. I focus on the market first always. To me, market always comes first |
| 0:36.0 | and product comes second. |
| 0:37.8 | I want to find out what are the needs in the marketplace |
| 0:42.2 | that are not being filled. |
| 0:45.2 | That's not being filled. |
| 0:46.2 | I want to see what problems are not being solved. |
| 0:48.6 | I always say that every problem is a product. |
| 0:52.1 | I want to find out where are people frustrated |
| 0:55.5 | about a certain thing. |
| 0:57.6 | Now of course, if you wanna create a new category, |
| 0:59.7 | you wanna be a category king, |
| 1:01.8 | you want to be tap into a blue ocean. |
| 1:05.7 | That's something that no one's ever done. |
| 1:08.2 | That's perfectly fine if that's your goal. |
| 1:10.2 | But from my perspective, most people simply |
| 1:13.5 | don't have their abilities. Most people, they are too green. It takes some skills to do that. |
| 1:20.3 | But if you, this is the first couple of businesses, you are much safer and wiser just to see |
| 1:27.0 | what's out there right now, |
... |
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