What's up everyone? Welcome back to another episode of Founders Journal. I'm Alex Lieberman,

co-founder and executive chairman of Morning Brew. Today we are going to answer a very

simple question. How do I find great business ideas?

There are of course many answers to that question,

but I brought in a guest that not only has a non-obvious method

for finding great ideas,

but he has also used this method over and over

to build several multi-million dollar companies.

My guest is Michael Gerdley, an entrepreneur

and content creator who has a holding company of 12 businesses that do 100 million dollars in annual revenue.

His businesses span from a fireworks retailer to a paid community for business owners.

And today he is going to take you through a business ideation process called effectuation.

Let's hop into it. Today's episode of Founders Journal is sponsored by Brex.

Brex is a financial stack created for founders by founders that helps startups

optimize their finances at every stage of growth.

So you've got that first investor check in hand, by the way, congrats, but now you need a

place to truly put it to work. With Brexit's business account you can safely store, move, and grow that cash.

And as your business scales, Brexit's corporate cards, reimbursements, and automated bill pay

make life easier.

Founders don't spend all day worrying about where your money is at.

Get back to building when you use Brex,

the financial stack that scales with you.

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