4.6 • 1.9K Ratings
🗓️ 4 February 2021
⏱️ 4 minutes
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0:00.0 | Looking for more fulfillment in my life. Myself, my wife started a health and wellness business that we're building on the side and |
0:07.2 | One of the things though that I've encountered is and and and you know comes back down to my posture that I'm still working on in this business is that |
0:14.9 | I'm not a certified anything. I didn't go to a university for any particular nutrition courses or anything, but having spent more than half of my life or half of my life |
0:25.0 | Working in this in this in this study of of sitting and gaining all the situational knowledge and and and having conversations with people like oh my god |
0:34.2 | Like you're you have so much knowledge and we're like it's amazing. Where'd you how'd you learn all this? |
0:39.5 | But how do I how do I leverage that situational knowledge into being credible when you know in for example in this industry? |
0:47.0 | You have people that might have master's degrees in health and nutrition such that I might be for example |
0:52.6 | You know going up against in terms of growing my customer base, right? |
0:56.2 | How do I how do I take that situation on all of you and bring that as a credible thing or something that I can quantify for people that |
1:03.1 | The you know that they they respect that |
1:05.6 | Yeah, so test them on is are great |
1:07.8 | And so there's nothing like situational knowledge because even if you were certified in whatever it was it has changed over the last |
1:16.2 | Two years let alone two months and so if you have knowledge that works |
1:21.5 | Then what we want to do is prove that. How do we prove it give people? |
1:26.6 | You know 30-day trial of it give people a book that talks about it give people testimonials of people who will say Mario knows what the F |
1:34.3 | He's talking about that means way more |
1:37.3 | Than anything else because look it's a person that credibility is a perception and the way that we keep our credibility is being as close to our truth as possible |
1:45.4 | And so your proof is your truth whether you're certified or not |
1:50.9 | Your truth is your truth and their truth is their truth and what they learned you may actually because of situational knowledge |
1:57.4 | Do things differently than you would have if you got certified or you're having a doctor |
2:02.1 | Maybe a or whatever else people get um, so |
2:06.1 | You know, yes, they may have a |
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