In today’s marketplace, it seems the best teachers, trainers, and guides must also become performers. We call it “content creators” and if you’re not devoting half or more of your time on camera or writing and posting memes, you just won’t get any traction. And I find many of the best teachers, trainers, and guides are not naturally the performing type, and they don’t want to be. And if they try, it might be embarrassing. So the gap grows between them and the performers who are grabbing the spotlight, getting the attention, and quite possibly selling an inferior offering. What do we do? My guest today is an expert in the world of personal branding. Rory Vaden. I’ve known Rory for about a decade and watched him become one of the greatest influencers to the world’s greatest influencers. His expertise is in studying the psychology of influence – which he defines as the ability to move ourselves, and others, to take action. He’s become a personal advisor to many of the world’s biggest personal development influencers including: Lewis Howes, Ed Mylett, Amy Porterfield, Trent Shelton, Jasmine Star, Eric Thomas, Dr. Caroline Leaf, John Maxwell and more. He is a very in demand speaker and best selling author. His business, Brand Builders Group, has grown to be a powerhouse for personal branding. But you are about to hear a very sobering conversation. You will hear Rory admit that much of the marketing game today disgusts him. And, if we have something of value, we don’t need to become something we are not or do things we don’t agree with, but we do need to care enough about helping people that we are willing to play the game to a degree. Even if it’s not totally comfortable for us. His new book is titled, Wealthy And Well Known: Build Your Personal Brand and Turn Your Reputation Into Revenue. We talk through some of my frustrations, talk about options and solutions, and in the last quarter of the show talk about the necessity to be primarily known for…one thing. And how he believes you are most powerfully positioned to serve the person you once were. You can get Rory’s book, Wealthy & Well Know, totally free, if you’ll go to freebrandaudiobook.com/kevinmiller Sign up for your $1/month trial period at shopify.com/kevin Go to shipstation.com and use code KEVIN to start your free trial. Learn more about your ad choices. Visit megaphone.fm/adchoices