How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50%

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 7 March 2024

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today’s topic: How to enrich your email list, Eric’s thumbnail coaching call, Boost YT CPM by 50% (01:14) Mega Hit App: Finding inbound clients and sponsors (03:17) YouTube thumbnail coaching call with Mike Stack (04:05) Testing new thumbnails for higher click-through rates (07:48) Enriching lead data for better targeting (08:06) Collecting additional information for effective sales pitches (08:18) Qualifying leads and sales pitches for decision-makers (08:39) The process of creating proposals and presentations for clients (09:36) The extensive follow-up process and multiple touchpoints in enterprise sales (10:24) Targeting seven to eight-figure contracts in enterprise sales (11:06) Testing different sales strategies and approaches (11:33) Generating leads through RFPs and homework assignments (12:11) Monetizing YouTube ads and boosting CPM (13:37) Enabling gambling and alcohol ads to boost CPM (14:15) Evaluating the revenue from YouTube ads (15:09) Using mid-rolls and promoting offers in podcasts (16:02) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Did you know that you could enrich your email list?
0:03.6	Yes. With you can find all the there's this tool over here that can basically find
0:10.9	LinkedIn, URLs, and all the LinkedIn information, and you can hook it up with your convert
0:17.0	kit or Beehive or whatever it is that you use.
0:21.8	I didn't necessarily know you can do all that stuff but I know you can get the
0:24.7	LinkedIn information and you can actually get a lot of information from other
0:27.8	social sites. There's a lot of companies that you give them email addresses and
0:31.6	they give you all the data that they can find about that
0:33.4	person online.
0:34.4	I think this one, this one's interesting to me because I think it hooks in directly.
0:37.7	I'm looking at it maybe a beehive interface, but you can see like founder, how many employees
0:42.2	they have and everything and it it tracks next to their contact information and I think you can just hit them directly from within the platform that makes a little more seamless and we started experimenting with this this is called
0:53.9	mega hit app and this was hat tip goes to Matt McGarry on this one so so it's like
0:59.3	clear bit not really so here's what you said so it makes sales easy because these folks are already
1:04.4	subscribed to my newsletter plus you can see each leads open rate and click the rate so you can
1:08.6	see how engaged they are versus just like taking a raw list and like enriching
1:12.4	what built with or a clear bit or something like that versus just like taking a raw list and like enriching it with built
1:12.8	with or a clear bit or something like that.
1:14.6	But you can use this to find inbound client, sponsors, get stats on your list more.
1:19.2	And basically, it looks like you have to install it locally on your machine which is a little
1:23.0	interesting but I thought that was interesting so yeah.
1:27.6	So it doesn't plug in with your email solution.
	...

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