to really deeply understand what was actually going on. So something that's important is to not just

listen, but to actually hear what's not said and what's not expressed because I think that's

where you get to deep listening. It's not just hearing the words or the narratives or the stories people share.

It's also knowing what's not said, what's actually done.

I love it when things don't quite make sense and there's gaps and there's like little sort of paradoxes because that's where you actually find a lot of interesting insights.

Welcome to Care More Be Better, a podcast for people like you who care about the social impact

of conscious companies and everyday heroes. Hear inspiring stories from those who put people in planet before profit and personal gain.

You'll learn how you can make a difference, vote with your dollars, and get involved today.

Here's your host, Karina Belizzi.

Hello and welcome to Care More Be Better, a Circle B podcast.

Each week, I invite you to care more so that together

we can create a better world. We're just returning from my holiday break with our first episode

of the new year, and I couldn't be more thrilled to be back in the saddle as I introduce you to

today's guest, my friend June Jolie. I met

June Jolie at the largest natural foods show in the industry last spring, Natural Products Expo West

in Anaheim. There she presented her very interesting, groundbreaking ethnographic research on how

Generation Z connects with food.

June is a food ethnographer. She studies how and why we eat for food related businesses.

She calls food her portal to understand generational shifts and tracks early signals of what our

future has entail for us. She is also an author of some

really incredible picture books, including Chef Roy Choy, which has become a favorite of my kids,

as well as is a co-founder of the publisher that brings you these works, including Farma Ava's Green Garden Life,

...