How to Develop Your Expert Positioning Statement (EPS) with Michelle Onuorah [Coaches Corner]

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8 • 575 Ratings

🗓️ 27 June 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Our system here at The Speaker Lab includes establishing non-negotiable elements of a successful speaking business early. Once you establish these fundamentals, you get to move on to the “fun” stuff like preparing your talk and creating snazzy marketing materials. While our coaches can only personally guide you through creating these steps in our coaching programs, they also come on the podcast to introduce some of the most important pieces of the great puzzle that is your speaking business. One of those fundamental pieces is your Expert Positioning Statement (EPS). This week, TSL coach Michelle Onuorah joined our director of student success Maryalice Goldsmith for Episode 452 of The Speaker Lab Podcast to dig into what an EPS is and why it’s so important.

If your speaking business is a pyramid, your EPS is the foundation. If that sounds like a big deal, it is! At the core of every good speaking platform is solving a problem for a particular audience. In your EPS, the solutions you offer, the people you serve, and the transformation you hope to effect all come together into one statement. Discovering your EPS is all about getting clear on the vision toward which your entire speaking business is oriented. This process isn’t just helpful to building out your business strategy–it will also empower you to act more boldly in the speaker marketplace. Accurately communicating and the value you bring to the table helps you recognize your own worth and promote your business accordingly.

Michelle and Maryalice share great tips for how your EPS keeps you on track by emphasizing what you’re best at. It reflects who you are and the types of people you want to attract. It acts as the compass for your personal branding journey so that your clients and audience know exactly what they’re getting when they hire you or see you walk on stage. While formulating your EPS can be an intimidating challenge, our coaches will walk you through how it’s actually an incredible opportunity to focus on yourself and your brand.

You’ll also learn all about:

Why your EPS matters even before your speaking business gets off the ground.
How formulating your EPS can help you avoid the toxic comparison trap.
When to adapt or expand your EPS.
How your demeanor and exterior affect the clients you attract.
Why clarity breeds confidence in the speaking world.
How to align the elements of your brand in the direction you want your business to go.
…and so much more!

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Transcript

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0:00.0	Hey, Fran, Graham Baldwin here.
0:01.4	Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?
0:10.2	Well, that tool exists.
0:11.4	And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.
0:19.6	Even better, we're going to teach you exactly how
0:22.1	to create that tool for your speaking business in under an hour. For a limited time, we're going to
0:26.9	be offering a free live training on how to build and use this marketing asset to start booking
0:31.9	paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.
0:38.5	That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.
0:45.0	Hey, hey, what's our friends? Grant Molden here. Delighted to have you here listening to
0:51.8	the speaker lab podcast for another episode of our Coaches Corner series.
0:56.2	Now, there are a lot of fun perks in our speaker lab programs, but our amazing coaches who guide our students through the ups and downs of building a speaking business are the heart of our mission.
1:06.0	Every single day, our coaches dedicate their wealth of experience to helping our students gain the clarity
1:11.0	and the confidence that they need to make an impact as a professional speaker.
1:15.2	Today, our director of student success, Mary Alice Goldsmith, is going to be taken over the show
1:19.0	alongside one of our other incredible coaches. And together, they're going to guide you through
1:22.8	time-tested strategies and tough topics with the practical advice and wisdom that only comes through decades
1:28.6	of experience. So whatever stage of your speaking journey that you're in, I know that you're
1:33.3	going to benefit from this conversation. So without further ado, I'm going to pass the mic to them.
1:37.4	Enjoy. All right.
1:55.8	All right.
1:55.8	So today I am with Michelle and Nora for today's Coaches Corner podcast.
	...

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