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All right Thrive Nation, welcome back to the podcast download. If you have not yet subscribed

the podcast because you're hearing this on the radio, I would highly recommend that you do it.

That way you'll never miss out on a tool, a tip, a technique, an updated strategy.

This is what I do. I mean, Chef, I don't think the listeners realize this, but you saw the book

that has now been fully tapped, fully tapped. I mean, this, I don't know, but we have a lot of

listeners out there that would read as many books as I do. And so the listeners, you get to

benefit from this because we actually run real businesses, Dr. Zelda and I. So they're kind of like

our laboratory. So we get to learn the theories, right? And then implement them on our own businesses.

Right. And we don't teach them to you until they're proven moves. Yeah, that works. We don't

teach you theories. We teach you the proven moves that you can use. So you don't have to read all

those books, baby. Now, you can be out golf and you can do whatever. So this next move that we're

going to teach you, Chef, what is the next move that we're going to teach our listeners? Okay. So

if you're out there, you got a business. You have to determine who the ideal and likely buyers

actually are. So someone is your target. Let me argue with you on behalf of not our listeners,

not youth listeners. Somebody else, you do it. My business, we, we basically focus on everybody.

Well, that's great. Now, probably do have an awesome product or service that a lot of people

might benefit from. But when you're focusing on everybody, you're throwing out there a really,

...