5 • 1.3K Ratings
🗓️ 14 August 2025
⏱️ 7 minutes
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0:00.0 | This is Help Wanted, the show that makes your work work for you. I'm Jason Pfeiffer, editor-in-chief |
0:12.7 | of Entrepreneur Magazine. And I'm money expert Nicole Lapin. On Tuesdays, Jason and I answer the |
0:17.5 | helpline and help callers solve their work problems. And on Thursdays, I give you one way to improve your work and build a career or company you love. |
0:25.9 | And it starts now. |
0:31.4 | Someone is upset at you, or they're acting strange, and you have no idea why. |
0:41.5 | Maybe it's a colleague who's suddenly short with you, or a client who's fixated on some |
0:47.0 | random detail, or a partner who snaps at you. |
0:50.3 | Now you're confused, frustrated, and unsure how to respond. |
0:56.5 | Today, I will show you a simple but powerful technique that defuses difficult conversations and helps you solve problems before they get |
1:03.2 | worse. But before I share it, I'm going to show you a version of it in action at a recent |
1:08.6 | sales meeting that went sideways. So as the editor-in-chief of |
1:13.2 | Entrepreneur Magazine, I often join our sales team for big client meetings. My job is basically |
1:18.8 | to set things up to talk about the brand and our audience and why we're relevant to them |
1:23.3 | and all that stuff. Just recently, we had one of those meetings. It was with a big international brand, |
1:29.1 | and there were 10 people from the brand there. And just picture it. We're all sitting around this |
1:34.8 | big conference room table. And the meetings started totally normally. Our head of sales, |
1:40.2 | entrepreneurs, head of sales, kicked it off and showed this boilerplate slide with statistics |
1:45.1 | about entrepreneurs' audience and entrepreneurs more broadly. And then a woman who works with the |
1:51.6 | brand interrupted and asked a question about one of our numbers. And our head of sales answered it. |
1:57.2 | And then she asked for clarification. And then this went back and forth a few times. She just |
2:02.6 | kept picking at this number. And eventually, at a loss, the head of sales looked at me and said, |
2:09.1 | Jason, do you have anything to add here? Because honestly, he didn't know what else to add. |
... |
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