Okay folks it is vlog time just finished with the gym heading back to the studio and

today I want to talk about digital products and most importantly I want to talk

about your own digital products because the biggest

mistake I see entrepreneurs make is that they try to sell other people's stuff.

Let me say that again they try to sell other people's stuff so if they have a profile or

if they have a show they go to advertisers and they sell other people's things and

I'm telling you the biggest game changer for London reel and for me was to develop our own products and to stop selling on it stuff and to stop selling bulletproof coffee which is great, but it's not ours. So I don't ultimately own it and now I pretty much only advertise and talk about our own products here at London Real Academy.

One because they're friggin awesome and two because we own them and so as soon as you develop your own

digital products you'll be on your way to building your own business and as

soon as you stop thinking no I can't do that you're going to be on your way it really is a

mentality shift as in whether you're worthy or not but the thing is is you have a lot

of intellectual property in your brain that you think is normal.

You're like, oh, I know a lot of people that are accountants or lawyers or fitness trainers or

vegans or all these things that you have in your brain and you think it's just not valuable but the truth is is there are a

thousand people out there right now that'll pay you for the knowledge in your

head as long as you can productize that IP and get it down in a set of

videos or a workbook or some other product to teach

someone something or how to get from reality A to reality B. Now the easiest example

I know of that is like 8 pack abs in eight weeks that gets someone from a reality A to a reality B

The other way that I like to explain that is like a recipe a recipe gets you a bunch of raw ingredients cooked to a gourmet meal.

So a recipe is really a digital product if you think about it and you have a digital product inside you.

You just have to think of a reality A, you take someone through to a reality B and that could mean getting a healthier physical practice.

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