How to Create The Perfect Instagram Video Ad | Ep. #934

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.6 • 1.4K Ratings

🗓️ 20 February 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad [00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube. [01:09] Instagram isn’t the place to reach large B2B companies. [01:22] The Insta audience skews younger. [02:10] On Instagram, you have to hook people within the first ten seconds. [02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts. [02:51] Ultimately, he wanted to help other people create viral videos. [03:30] Search Growth Everywhere+Kong and you will find more information on his friend. [03:40] Always have a hook. [03:48] Talk about the problem, the available solutions, and your solution. Then offer a deal for your product or service. [04:30] Ideally, you are offering the best solution. [04:58] That’s it for today! [05:06] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check out our website and continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school with
0:14.9	your instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your page speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neopetel.
0:57.0	And today we are going to talk about how to create the perfect Instagram video ad.
1:02.0	So I have a little formula but Neil what are your thoughts
1:04.0	around this initially? Sure so I don't do too much with Instagram ads I've seen yours
1:09.4	before I've created ads for YouTube, Facebook, Instagram as well. I found that Facebook and YouTube
1:18.3	provide a much better ROI. There is money to be in Instagram ads though.
1:23.2	For my audience and what we're looking for, we haven't found as much of an ROI.
1:27.3	So do you want to first, let's go over the audience on Instagram versus how to create an ad.
1:33.7	So we should go over that second.
	...

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