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The Big Leap

How to Create Profitable Collaborations

The Big Leap

Gay Hendricks & Mike Koenigs

Self-improvement, Health & Fitness, Freedom, Decisions, Mental Health, Business, Relationships, Genius, Education, Success, Beliefs

5707 Ratings

🗓️ 12 March 2021

⏱️ 31 minutes

🧾️ Download transcript

Summary

The definition of collaboration is: “a working practice whereby individuals work together for a common purpose.” When collaboration is great, (whether it’s business or personal) it’s just about the best thing you can do with the lights on. When collaboration goes badly… the results can be disastrous. Today Gay and Mike are going to tell you about the collaborations that changed their lives… for better or worse. They'll give you a “checklist” on how to create great relationships and collaborations that are profitable. Ones that allow you to express yourself fully, and prevent you from falling into dangerous pitfalls that they’ve both lived through. More importantly, if you’re currently in a challenging collaboration, we’ll show you how to get out of it, so get comfortable and make sure to listen or watch us on YouTube. One of the great things about a profitable collaboration is, if you match with the right person, you can build an amazing business, create profound wealth, and expand your consciousness dramatically. On the other hand, collaborations can reach a point where they don't make sense any longer. Maybe you hit a point of resentment, or overlap of talent, or one partner is taking too much. Whatever that challenge is, you know it’s time to retire the relationship. Early on in Gay’s career he experienced a bad collaboration with the co-author on his first book. One day he was sitting in the back of his daughter's classroom when she was in the first grade. He noticed the teacher ate up a tremendous amount of time getting the children centered and in a learning place after they'd come back from recess so he wrote a little book called “The Centering Book.” He developed a partnership with another writer named Russell Wills who had some really interesting educational stuff from an anthropological perspective that he wanted to have in the book. Gay took him on as a co-author and ended up giving him half the royalties. Russell turned out to be a person with the inability to keep agreements and it drove Gay nuts because he’s a very precise guy. After many attempts to get his stuff into the book, Gay had to take a weekend of his life writing a few chapter using Russell’s notes. The book ended up being 98% of work Gay had to do himself. They ended up maintaining a modicum of a friendship but he certainly never hired Russell for any other projects. Gay calls this a “persona interlock” and a case of bad hiring. Collaboration is an art form. In contrast to his awful, first co-author collaboration, Gay has written 10 books with his wife Katie, without a single cross word between them. They adhere to the principles they teach. Talking honestly, sharing feelings,and if somebody's got something they're angry about, they talk about it. One of Mike's first collaborations was both the best and worst he's ever done and it had to do with blurry lines. In his early 20’s he met a guy named Dean Hyers. At the time Mike was writing video games and animation. Dean and his brother were making feature length science fiction movies.  They hit it off immediately and became like brothers. They decided to make movies together and created “Digital Cafe.” We were one of the very first digital marketing agency agencies in the world. Along the way, they met another young producer / director so they decided to c...

Transcript

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0:00.0

Gay Hendricks, we're going to be talking about collaborations that changed our lives for

0:10.1

better or worse, and we're going to wind up with a checklist of how to create great

0:17.2

relationships, collaborations that are profitable, they're fun, they allow you to

0:24.6

express yourself fully, and also prevent you from falling into dangerous pitfalls that we both

0:30.0

live through. So what do you have? When collaboration is great, it is the best thing just about you can do with the lights on.

0:40.0

When it's not going well, oh man, yucky stuff can happen there.

0:45.0

And I want to spend a lot of time in this episode talking about how you can avoid the yucky stuff

0:50.5

and get through to the good sweet cream of having two or more human beings creatively

0:56.8

engaged in a way that produces a useful product. And as usual, Gay really gets into some big,

1:04.5

deep nuggets. Some of his biggest regrets, biggest lessons, but more importantly, things that

1:10.1

you can adopt right now.

1:11.4

And if you're in a challenging relationship or collaboration, how to get out, but also how to

1:16.4

prevent yourself from getting into the bad ones in the first place. All that and more in this

1:20.3

episode of The Big League. Hi, this is Gay Hendricks.

1:35.2

Welcome to this episode of the Big Leap podcast.

1:37.9

We have a whole consideration this time around on the subject of collaboration.

1:43.4

And we've both had a lot of experience with that

1:46.8

and have kind of come up with a tip sheet of things to do and not do to make your collaborations

1:52.0

better. So, Mike, what's on your mind? All right. Well, we decided to call this collaborations

1:57.9

that changed our lives for better or worse because we both have got, yeah, the up stories, the down stories, as you say, the checklist.

2:07.0

And I think we'll be talking from a personal and also a business perspective because one of the great things about great collaborations is if you meet and match with the right person, you can build an amazing

2:19.5

business, create profound wealth, but also expand your consciousness dramatically, and whether

...

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