How to Create Form Fields that Actually Convert | Ep. #123

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 1 December 2016

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Form Fields that Actually Convert 00:41 – Having less form fields will lead to higher conversion rates but quality will go down 01:00 – Break up form fields 02:20 – Your mileage will vary 02:31 – It’s about getting conversions for qualified leads 02:40 – Small tweaks can make a difference 03:32 – Remove the asterisks in your forms 03:41 – Leverage exit pop-ups 04:18 – Add a check mark for “other” options to get more insights 04:55 – Integrate form fields into stories 05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields 06:16 – That’s it for today’s episode! 3 Key Points: The goal is NOT about getting the most conversions. Breaking up your forms into steps will help you segment your leads. Evaluate how to make your form fields better as the smallest tweak can make the biggest difference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a great way
0:49.7	to improve your low time.
0:51.3	Hello and welcome to another episode of marking school.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:58.0	And today we're going to talk about how to increase your form field conversion rates.
1:02.0	So this one's going to be a doozy and there's a lot of different ways to go about it,
1:06.5	but I mean at a very high level if you want to have a higher conversion rate,
1:10.7	well you can always have less form fields, but the thing is your quality is going to be lower.
1:15.6	You know, I've tried messing around with this quite a bit.
1:18.0	And, you know, Neil's tried messing around with this quite a bit with a lot of different tests that I've seen him run in the past.
1:23.5	So Neil, what are your thoughts around these increasing
1:26.6	converges on form fields?
	...

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