You're listening to Podcasting Made Simple. I'm your host, Alex San Felipe. For this episode's guide and resources, please visit podpros.com slash 217. And now, let's get to the episode.

If you're part of the podcast platform in any way, shape, or form, more than likely, you have growth on your mind. You want to grow your

podcast by any means necessary. You want as many eyes and ears on your podcast each and every time

you produce a new episode. If you're hosting and producing your own podcast, growth means you're

opening up a world of new opportunities for you and your

brand. If you're guesting on podcasts and you're lending your expertise to establish shows,

you should be just as obsessed with growth as those hosts and producers, because every time

a new listener filters into that podcast, that's another opportunity for your message to be heard.

There are a lot of factors that go into growing a podcast, and each and every podcaster has

their own reason for wanting to grow. But there's a very important factor that we're going to

talk about today that you need to have at the top of your priority list

each and every time you sit down to produce a new podcast episode.

Hi, I'm Jason Sarko, and today I'm going to talk to you about the art of digging deeper,

going a few layers below the surface, getting beyond the surface level questions and answers, and creating compelling,

engaging content that captivate your audience, brings them in, puts them in a seat, and keeps them

there for life. If you truly want to grow your podcast, your content has to be compelling,

it has to be engaging, and it has to give your audience a reason to tune in each and every week. So today we're going to talk about how

you can make that happen. So to kick things off, let's talk about why your content needs to be

so compelling. Put yourself in your listener's shoes. When you're in consumer mode

and you're looking to take in a new movie or a series on Netflix or a new podcast, what are you

looking for? You're looking for engaging content that's going to get you bought into what you're

experiencing. You want a good storyline. You want action. You want adventure. You want

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