How to Create an Incredible Customer Experience with Shep Hyken
The Speaker Lab Podcast
The Speaker Lab
4.8 • 575 Ratings
🗓️ 7 June 2022
⏱️ 42 minutes
🧾️ Download transcript
Summary
It started with a magician gig at age 12 and turned into a passion and profession that has made Shep Hyken one of the best in the business. With a knack for entertainment and heart for customer experience, Shep has relied on tried-and-true values to build his business while managing to embrace the ever-changing landscape of the speaking industry.
He understands the numbers game, how to face imposter syndrome, and is here to share why one gig should lead to your next. During this episode Shep highlights the vital components of sales and marketing and why follow-through will make all the difference in building your business. He relied on the sweat equity of grass-roots efforts to make a space for himself in the industry and has insight and wisdom for every speaker on their own journey to the stage.
Shep’s determination started by beginning with the end in mind. Even in his early 20’s he knew where he wanted to be and met the challenge of getting there with courage, humility, and enthusiasm. His wisdom and experience provide refreshing perspective on getting back to basics to build a successful business!
The Finer Details of This Show:
- Why you need to write thank you notes
- How to ask for feedback
- The value of the customer service experience
- Strategies for making connections
- How to do the numbers game
- Why reputation and content marketing matters
- The hunt vs. the feast
- And much more!
EPISODE RESOURCES
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- Subscribe on Spotify
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Transcript
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| 0:00.0 | Hey, Fran, Graham Baldwin here. |
| 0:01.4 | Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website? |
| 0:10.2 | Well, that tool exists. |
| 0:11.4 | And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence. |
| 0:19.6 | Even better, we're going to teach you exactly how |
| 0:22.1 | to create that tool for your speaking business in under an hour. For a limited time, we're going to |
| 0:26.9 | be offering a free live training on how to build and use this marketing asset to start booking |
| 0:31.9 | paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing. |
| 0:38.5 | That's what you got to do is go to the speakakerlab.com slash marketing. That's all you got to do is go to the speakerlab.com slash marketing and we'll see you there. |
| 0:50.0 | Hey, what's up, Franz Graham Baldwin here? So glad to have you here with us today for episode |
| 0:53.4 | 397 of the |
| 0:55.3 | Speaker Lab podcast. Today, I am thrilled to welcome the one and only ship hiking and have the |
| 1:01.3 | opportunity to hear more of his story. Now, in his early 20s, Shep determined that he was going to go |
| 1:06.3 | into the speaking business. And honestly, the rest is kind of history, but we're going to obviously |
| 1:10.0 | dig into that today. He's really grounded by key principles and values that were instilled by his parents at a young age. And Jeff has really carried these practices through each decade, yes, decade of his business's growth. He's been at this for a while, so he's got a lot to teach us, a lot for us to learn. He's really determined to reach others with his knack for entertainment. It's hard for customer service. And he really created his own business |
| 1:30.4 | plan by beginning with the end in mind. During our conversation, Jeff is going to be giving |
| 1:35.2 | insight on the numbers game of speaking why one gig should lead to another and also how to face |
| 1:40.6 | imposter syndrome with courage and humility. He's also going to unpack the importance |
| 1:44.7 | of sales and marketing, follow up, and why the job is not actually doing the speech, but rather |
| 1:49.3 | getting the speech. His consistency and perseverance have allowed for sustainable growth |
| 1:54.3 | and continued relevance as he has adjusted to the needs of his audience. Shep is one of the best |
| 1:59.4 | in the business. He's been at this for nearly as long as |
... |
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