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Life with Marianna

How To Create An Iconic Product

Life with Marianna

Life with Marianna

Arts, Entrepreneurship, Summerfridays, Mariannahewitt, Fashion & Beauty, Beauty, Influencer, Business

4.92.6K Ratings

🗓️ 6 July 2021

⏱️ 30 minutes

🧾️ Download transcript

Summary

In this episode you’ll learn how to create an iconic beauty product from four founders who have made products that are award winning, holy grail, best sellers. You’ll learn from Nancy Twine of Briogeo, Kristen Noel Crawley of KNC Beauty, Rea Ann Silva from Beautyblender and Heela Yang of Sol De Janerio.

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This week’s episode is sponsored by:
ARRAE: $5 off at arrae.com with code MARIANNA at checkout
SHIPSTATION: free 60-day trial with code MARIANNA at ShipStation.com
LUMECUBE: 20% off your first order with code MARIANNA on lumecube.com

Produced by Dear Media

Transcript

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0:00.0

The following podcast is a DR Media Production.

0:30.0

It's Mariana and welcome back to the Life with Mariana Podcast.

0:42.0

So I'm an influencer and I'm also a brand founder and having a brand I feel like something

0:46.6

that's so important that we always try to think of.

0:48.8

Well, I guess we didn't even really think of it when we created our first product was

0:52.3

how to create an iconic product.

0:54.3

And sometimes it really just happens by accident because of course if we could do it every single

0:57.9

time we would love to be able to do that but sometimes there's just a mix of the right

1:02.2

time, the right product, a little bit of magic.

1:05.2

And so I had to ask some of my other founder friends how they created their iconic products.

1:10.1

So if you are trying to figure out how to create a winner, a winning product, I have a

1:14.0

couple of my other brand founder friends on here who have created such iconic products

1:18.4

that are recognizable, holy grails, award winners and I learned so much from them.

1:24.1

And before we get into the episode, just make sure you're subscribed to my podcast.

1:27.6

I've got new episodes every Tuesday and if you found this motivating or interesting or

1:31.5

you think there's a friend who would learn something from it, I would love if you just

1:34.2

sent it to one person or posted it on your Instagram story so somebody else could be

1:37.6

motivated by these other founders.

1:39.3

Now let's get into the episode.

1:42.0

Nancy Twine, a Briogeo created two iconic products that are a lot of best of beauty winners.

1:47.4

I love using them so much but it didn't just start with products.

1:50.6

It started with the framework of her brand that led her to creating these best sellers.

...

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