Marketing is the engine of every business and it drives the revenue for every department. But how do you master marketing, increase your inbound sales and reduce the pressure on your sales team? The answer...The Elegant Sales Formula. Over the past decade, Rob has developed a proven sales formula that mixes content with relevancy to increase sales without you even having to pick up the phone. Listen in now to discover more.    KEY TAKEAWAYS  Imagine a shop. Sales is when somebody visits your shop and is cross-sold and upsold but Marketing is getting that somebody into the shop in the first place. Marketing is the lifeblood of your business and where all the income comes from.   If your marketing is good it reduces the friction in the sales and you become less reliant on sales  Marketing increases sales  Marketing is inbound and generates leads, interest, referrals and clients. Sales is outbound focused.    How to flip your perception of sales using the Elegant Sales formula   Mindmap your product journey and build out solutions to your customer's problems that develop into product or service offerings, as a result, you will reduce the friction at each point of sale. Don’t overwhelm your clients with a horizontal sales suite. Offer multiple verticles so you can offer your customers the most relevant product offering.   Produce enough content that’s commercially beneficial and you become the logical choice for your niche. Aim to create 7-10 hours of connection, engagement and rapport before selling, this way they’ll feel confident paying for your product or service and as they enter your product suite it needs to have multiple verticles. You want to show your customers and clients only the next imminent thing that’s relevant to them.     BEST MOMENTS  “Marketing is the lifeblood of your business and where all the income comes from”  “In your first three hires, you need to employ somebody you does your marketing. In the beginning, I was sales, marketing, brand and everything”  “I realised pretty quickly that marketing is the engine of the business”  “22 of my 75 staff are hands on the ground and dedicated to marketing functions”  “Relevant sales reduce the friction between the customer and the transaction.“  “Producing lots of content creates low friction and high trust”    [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com