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Marketing School - Digital Marketing and Online Marketing Tips

How to Create a Webinar in Less than 45 Minutes | Ep. #527

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Marketing, Careers, Business

4.61.4K Ratings

🗓️ 9 January 2018

⏱️ 8 minutes

🧾️ Download transcript

Summary

In Episode #527, Eric and Neil explain how you can quickly and easily create webinars. Tune in to hear some great tips for creating webinars and an explanation of why these could be key to your success. Time-Stamped Show Notes: [00:27] Today’s Topic: How to Create a Webinar in Less than 45 Minutes [00:35] For those of you who already have content, you can turn it into a webinar. [01:01] For reference, look at The Content Reusage Workflow. [01:09] Eric recently looked at old content and repurposed some of it for a webinar. [01:21] However, if you don’t have any content yet, go to BuzzSumo, look at what topics are performing well, and then make your own webinar about those topics. [01:52] Check out SlideShare to see what the most popular presentations are. [02:18] You need to figure out how to transition people into leads or sales. [02:22] You want to do at least 30 minutes of education before you go into your pitch (max 15 minutes). [02:40] Follow all of that up with an offer for further webinars and opportunities. [03:20] Your pitch must be relevant to the topic covered in your webinar. [04:02] If you are selling a service, you can download a lead magnet or you can just offer your services at a discount for the first ten people to sign up. Create offers or opportunities. [04:42] Eric recently released a tool and offered a discount to the first people to sign up. [05:20] When you establish urgency, it causes people to take action. [05:37] Make sure to tease offers at the beginning of your webinar, so viewers will stay until the end. [05:52] If you are scheduling calls or selling a service, use Schedule Once to plug your offer. [06:04] If you are selling a product, use Webinar Jam’s countdown clock to help create the sense of urgency. [06:23] When you’re getting started, Google Hangouts is a great way to create free webinars. [06:27] Zoom and GoToWebinar are paid services you can also opt to use. [06:32] LeadPages is a great way to create landing pages for your site/webinar. [06:46] That’s it for today! [06:48] Go to singlegrain.com/giveaway if you want to get in on a special giveaway opportunity! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to rank higher on Google, you got to look at your page speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a

0:49.3

great way to improve your load time.

0:51.6

Welcome to another episode of marketing school.

0:55.0

I'm Eric Sue.

0:56.0

And I'm Neil Patel.

0:57.0

And today we're going to talk about how to create a webinar

1:00.0

in less than 45 minutes.

1:03.2

So here's an easy way for you.

1:04.8

For those of you that are creating content already,

1:07.5

that have stuff already, that you can see in Google Analytics

1:10.5

or you can see in Facebook what's performed well already, you can just

1:13.7

convert that into a webinar, right? I talked about in the past there's a person

1:17.8

over here, her name is Shelene Johnson, she does, you know, she used to do a lot of

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