How To Create a Impactful Brand To raise Capital For Your Multifamily Business | How To with Gino Barbaro

Jake & Gino: Real Estate Investing & Multifamily

Jake & Gino

Commercialrealestateinvesting, Realestateinvesting, Cashflow, Smartinvesting, Apartmentinvesting, Investingsmart, Management, Buyingrealestate, Entrepreneurship, Business, Realestateinvestment, Multifamilyrealestateinvesting, Makingmoney, Buyingapartmentbuildings, Jakeandgino, Investing

4.9 • 842 Ratings

🗓️ 20 March 2024

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today's episode, Gino Barbaro, co-founder of the Jake and Gino community, takes the helm to deliver a powerful how-to guide on building an impactful brand that can significantly boost your capital raising efforts for your next multi-family deal. Gino doesn't just scratch the surface; he digs deep into what it takes to build trust and credibility in the real estate world, drawing on over a decade of experience with the Jake and Gino brand and sharing lessons that have helped community members raise over $500 million and manage over 75,000 units. This episode is packed with actionable advice, from the importance of storytelling and creating a personal connection to the technical aspects of pitching and creating content that resonates with your target audience. Key Takeaways: Trust is paramount in capital raising. Build it by letting people know who you are and what you stand for. Don't wait for the perfect moment to start raising capital. Begin by sharing your journey and plans with your network. Your origin story is a powerful tool for connection. Share it to make your brand relatable and trustworthy. Focus on your target audience (your "avatar") and communicate in a way that resonates with them. Create a catalyzing statement that defines your unique value proposition and sets you apart. Engage with content creation, whether it's through blogs, videos, podcasts, or social media, to attract and educate potential investors. Be transparent, authentic, and proactive in addressing issues to strengthen your brand's credibility and trustworthiness. Resources & Further Reading: Email Gino for a copy of Jake and Gino's one-pager and more resources on brand building and capital raising: gino@jakeandgino.com Check out the book "Pitch Anything" by Oren Klaff for more insights into effective communication and pitching strategies. Call to Action: We'd love to hear your thoughts on building a brand in the multi-family investing space. What strategies have worked for you? Share your experiences and tips in the comments section below. Don't forget to like, share, and subscribe for more insightful content like this. Let's grow our community and our investment portfolios together! See you in the next episode! We're here to help create multifamily entrepreneurs... Here's how: Brand New? Start Here: https://jakeandgino.mykajabi.com/free-wheelbarrowprofits Want To Get Into Multifamily Real Estate Or Scale Your Current Portfolio Faster? Apply to join our PREMIER MULTIFAMILY INVESTING COMMUNITY & MENTORSHIP PROGRAM. (*Note: Our community is not for beginner investors) 👉https://jakeandgino.com/apply About Jake & Gino Jake & Gino are multifamily investors, operators, and mentors who have created a vertically integrated real estate company. They control over $250M in assets under management. They have created the Jake & Gino Premier Multifamily Community to teach others a simple three-step framework for investing in multifamily real estate. Connect with Jake & Gino on the social media platform you are most active on: https://jakeandgino.com/link-tree/ #multifamilyinvesting #apartmentinvesting #multifamilysyndication #realestatetrends #investingstrategies #financialstrategies #personalfinance #entrepreneurlife #businessgrowth #businessideas #businesscoaching #wealthtips

Transcript

Click on a timestamp to play from that location

0:00.0	I want to overwhelm them with IRR, cap rate, deck coverage ratio, cash on cash, exit strategy.
0:08.7	Hello and welcome. My name is Gino Barbera, one of the co-founders of Jake in Gino. And in this
0:13.8	how to video, let's discuss how to create an impactful brand to raise capital for your next multifamily deal.
0:22.8	Now, literally, this video could be hours and hours long,
0:26.7	and we'd only be scratching the surface.
0:28.3	So don't worry, it's not going to be that long.
0:31.1	I'm going to try to jam as much as possible in the next 10 to 15 minutes.
0:34.9	I'm Brand, and you may say to yourself, well, Jake and Gino,
0:39.4	you don't really raise capital anymore, do you?
0:41.4	We've raised tons of capital.
0:47.9	But more importantly, our community members have raised over $500 million.
0:51.3	They've done over 75,000 units.
0:56.3	And when it comes down to it, raising capital, building a brand, that's what we've done with Jake and Gino brand for the last 10 years plus, building that brand for the
1:00.7	education company. And what we've learned on that side, it really transcends over into the
1:05.8	multifamily space. So let's jump right into it. The first thing I think when you're going out
1:09.6	there and you're raising capital, people need to trust you. And there's a lot of things that you can do for them to trust you.
1:16.1	They have to know you, first of all. They may have to like you. But if they don't trust you,
1:21.6	they ain't giving you their money. You need to show to them that it is an opportunity that you're presenting them. You're not
1:29.1	asking them for their money. Here's an opportunity that I'm offering to you. You have to have a
1:34.0	little bit of scarcity there. You can't be needy, but they need to be trustful. So how do you,
1:38.1	how do you build that trust? Because it's really important. But before you build a trust,
1:42.2	once they need to be able to trust you, you have to tell
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Jake & Gino, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Jake & Gino and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.