I'm curious how do you convince other people to do what you want?

If you have to convince people you have already lost the war. Hi, I'm Cody Gough here with Ashley Hamer, and we are with the award-winning

Curiosity.com.

This week we're going to talk about the power of persuasion and answer the age-old question

How do you get someone to listen to you? Every week we explore what we don't know because

curiosity makes you smarter. This is the Curiosity Podcast.

Lynn Franklin is a self-described neuroscience nerd and communication consultant with decades of experience.

Science nerd, huh?

Sounds familiar.

I'm sure I don't know what you're talking about.

Anyway, Lynn has worked with executives and teams

on persuasive communication, and today

she'll try to make us better at getting what we want.

Trust me, you'll want to stick around for this.

The title of your book is Getting Others to Do What You Want.

If I Want to get somebody to do what I want, what's the first thing

I need to know? You need to know who they are and why they should care about doing

what you want. We as human beings have a tendency to decide what we want people to do and then go tell them.

And they don't care.

They have their own agenda.

So how can you present your idea in a way that increases the chances that they'll actually want to do it?

And in order to do that, you need to know who they are and what motivates them and how to reach their brains and how their

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