On today's show, Roger Dooley, the neuroscience marketing expert, shares with us how

Uber, Amazon, and Google have grown as a result of obsessing about reducing the amount of friction

that consumers must experience to do business with them.

Neuroscience marketing expert Roger Dooley and a Carnegie milling Neuroscience Marketing The importance of reducing friction with your ideal and likely buyers and why you and I must both obsess about making it easy for customers to do business with you and I.

Ladies and gentlemen, without any further I do,

the neuroscience marketing expert of choice.

Roger Doolu teaches us about the power

of frictionless business processes.

Some shows don't need a celebrity narrator to introduce the show, but this show does. Two men. Eight kids

co-created by two different women, 13 multimillion dollar businesses.

Ladies and gentlemen, welcome to the Thrive Time Show.

3, 2, 1, you can go! One, here's the game. We started from the bottom now we're here.

We started from the bottom

then we'll show you how to get here.

Started from the bottom that we hear.

We started from the bottom now we're here.

We started from the bottom now we're here. Yes, yes, and yes, and yes.

Drive Nation on today's show we are

we are interviewing an expert in the field of neuroscience marketing.

Roger Dooley.

Mr Roger Dooley, welcome on to the Thrive Time show.

How are you, sir?

...