A great story will still find its way.

It's never been easier to tell your story.

You don't need an editor-in-chief.

You don't need the local newspaper.

You don't need someone at the TV network

saying that you're allowed to be on camera

and talk to the world.

That's gone.

Democortization of being able to tell a story is fully here now

with the full-blown scaled internet.

On the flip side, it's never been harder.

You're competing with the entire world and the ability and what you need to do it well every day. The form factors are changing quickly.

Here's the good news for everyone who's scared by how hard and fast it is. A great story will still find its way.

Even if you don't know the best practices of how to post on YouTube or Instagram or

Tik-Tok, you'll be stunned how much a story can find its audience if it's just told from the heart in a pure form.

However, and the reason I even wrote day trading attention, if you're actually good at the thumbnail

and the title and with time to post and the words and all the best practices

across all the different platforms, you will reach more people.

Attention is the number one asset.

What do traditional marketers get wrong about reaching their customers?

This is an incredibly challenging one for me

because the reality is that I believe most companies,

...